Based on Drupal, the newly implemented online community platform forms an interface between companies and innovators. Companies can post their problems and offer a financial reward for solutions. Innovators can either reply with spontaneous creative ideas or with fully-developed concepts.

With this platform, 3M will make a significant contribution towards enhancing the innovation culture. At the outset, renowned companies immediately registered and submitted their first questions. Now shortly after the go-live, the platform already has 500 innovators who have so far generated more than 300 ideas in the first two weeks.