Until now, ÖBB Personenverkehr AG (ÖBB PV) has been able to collect almost no specific information on the use of its website, and the results from its campaigns have been barely visible. In order to make the website more user-friendly, the aim was to generate significant data and key performance indicators for the whole ÖBB website within the scope of a relaunch.

Thanks to key performance indicators – for example, the "click-to-buy rate" or the most frequently entered search terms – the usability of the website can be continually guaranteed ("user-centred prototyping"). The primary goal, which is to increase user-friendliness for customers in the sales channels with self-service in particular, is thus given significant support. In addition, the solution offers sound results for managerial decisions.