Webtrends provides solutions in the area of web analytics and Performance Marketing Management. As the leading provider worldwide, Webtrends has been awarded several international prizes.

Webtrends allows you to analyze online activity, from standard reports through to customer-specific reports which provide greater insight into the success indicators of your business objectives (“web analysis”). This not only allows visitor activity to be reliably evaluated but also complex analyses of segment-specific marketing activities and ordering processes to be undertaken

This user-friendly high-end solution can be operated both on demand (externally as an ASP service) and as a product (i.e. with a license in-house). Webtrends Analytics provides an API, so that data once compiled can also be exported to other systems such as CRM, ERP or a data warehouse.

Unic, your partner of choice for Webtrends projects

In the five years since 2004, Unic has been designing and implementing web analytics solutions using different evaluating tools, principal amongst which has been Webtrends. With more than 30 Webtrends customers, Unic is the most experienced Webtrends partner in Switzerland.

A specialist Unic team covers all areas from the evaluation of your needs and advice on KPIs through to configuration and installation.

Unic’s strength lies in its combination of both business and technological expertise. We have experience in the following areas:

• Preparation of key performance indicators as part of a management cockpit
• Operating in companies with heightened security requirements
• Connection of e-mail marketing solutions