With some 1.8 million customers, CSS Versicherung is one of the leading health insurance companies in Switzerland. Its existing website was no longer up-to-date; the insurer planned a new orientation with Unic: the website should offer potential customers greater benefit and connect with them at a more emotional level, while simultaneously boosting the company's sales.

The new CSS website is consistently oriented towards user benefit. With its attractive design, it provides the correct information with a minimum search effort. The website reflects the company's quality and individuality brand message and simultaneously provides CSS with an effective tool to acquire new customers. By rolling out Adobe CQ5, the authoring activity was hugely simplified and a significantly faster time to market achieved for campaigns.