Flims, the holiday resort, is following a clear communications strategy to position itself as a top destination for bikers. The new website is designed to emotionally reinforce the Flims brand, to convey the biking experience on first glance at the website and ultimately to lead to more bookings.

Design, content and functionalities of the new website serve to fulfil communication aims. The Flims brand is clearly and uniquely positioned in the market and raises itself distinctively above the competition.