With its website relaunch, the Liechtensteinische Landesbank (LLB) set itself two objectives: the new online presence should meet the needs of the target groups as efficiently as possible, leading on to the second objective: to give effective support to LLB’s marketing and communications activities– in other words, to help win partners and customers.

Using the so-called persona approach, Unic drew up a new concept for the content range for LLB. This formed the base for the content architecture, structure and navigation where users will find all the functions such as the download centre, the branch locator and various quotation and financial calculators. Separate country sites were developed for Switzerland and Austria.

Perfectly on time for its 150th birthday, the Liechtensteinische Landesbank celebrated the anniversary with a truly modern online presence. The signature feature of the Sitecore CMS is its practical authoring interface – ensuring that LLB can serve customers with a flexible and dynamic content range. The country sites and the mobile version feature a standardised design. Overall, the new online presence underlines the objectives and values synonymous for the financial services provider.