Mammut, a traditional company in the outdoor activity equipment sector, is always up for something new - including in marketing. Since 2008, it has systematically been exploiting the opportunities for branding and customer loyalty provided by the social web. In 2010, outdoor lovers were to be given a new service: with the Mammut packing list as an iPhone app.

With the iPhone App, Mammut is delivering an extremely useful instrument to its (potential) customers. 

As a marketing activity, the iPhone app communicates competence in mountain sports and positions the brand as a reliable partner for outdoor lovers. Mammut is clearly demonstrating that the company shares a passion for mountain sports with its customers.