Senior management at Ovomaltine (Ovaltine) were keen to boost their brand websites in Switzerland, Austria and Germany, while at the same time ensuring that their options for the future would not be constrained.

This relaunch has been designed to help Ovomaltine reinforce its brand positioning as a traditional Swiss name standing for healthy eating and drinking, and encompassing a broad and innovative palette of products. The redesign appeals to a wide target audience. Exciting competitions, the chance to swap recipes, the involvement of prominent sportsmen and women plus the link to Ovomaltine fans on Facebook are all contributory factors in boosting customer loyalty.