Sissy-Boy sees e-commerce as an important sales channel. At this stage, though, they are not ready to go down this route. But the relaunch of their website is pending. Needless to say, this investment must not be undermined by the subsequent launch of an e-commerce solution.

A good website with community elements is immediately available. It is the same foundation for all further steps: communicating and selling through all channels – in other words, a multi-channel business approach.