Project description
Relaunch of the Suva website
Initial position
Central to the relaunch was the wish to develop it as a simpler, more accessible and user-friendly platform.
Solution
The website’s structure was simplified. The most important information for visitors was highlighted. The welcome page offers a choice of topics as points of entry. Suva can also actively highlight certain topics or campaigns.
Benefits
The needs of customers and contributors were met. Design adjustments, further Web 2.0 elements or additional WAI requirements can be implemented simply and cost-effectively. We successfully combined the familiar with the innovative; positive consumer feedback bears this out.
“Reaching out to your target market is the key to success, but how do regular customers react to innovations, how can they be introduced successfully?”
Michael Fischer, Senior Consultant,
+41 31 560 12 12 michael.fischer@unic.com
+41 31 560 12 12 michael.fischer@unic.com
“Unic understood what we needed and gave us a fresh, innovative new look.”
Joe Baumann
Project Manager E-Business
Project Manager E-Business
