snowfriends.ch, Swisscom’s online community forsnowsport fans, has developed into the largest snow community in Switzerland. Witha redesign and the introduction of a range of social media features, theplatform has been overhauled and user interaction further enhanced. 

Swisscom is using this attractive social media channel to communicate in a target-group oriented way. With the snowfriends.ch site, Swisscom, as chief sponsor of Swiss-Ski, provides a meeting point for snowsport lovers where they can network and find useful tips and information – and have fun. At the same time, Swisscom demonstrates its connection with Switzerland and its passion for snow sports.