Expert Blog from Unic

In every project we want to understand who the users of the application are. That's why we at Unic use the persona model in our design process.

What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.

Sarah Semark’s keynote title «Empathy for Introverts» at the Frontend Conference really appealed to me – not so much because I consider myself to be a very introverted person but rather because I find it very important to be an emphatic person in my job as designer.

#fec17

Virtual DOM based libraries where you work with a declarative UI, using components and not direct DOM access like in the past, and Flux libraries that gave us a predictable state to work with, are arguably the two most important innovations of recent years in frontend app development.

A short report about Kim Goodwin’s presentation during the Frontend Conference 2017 in Zurich.
I, a UX-designer myself, really enjoyed Kim Goodwin’s speech at the Frontend Conference in Zurich. Whenever we apply user research methods or model personas, we often fall back on her bestselling book «Designing for the Digital Age».

One of the leading thinkers in the space of UX and agile is coming to this year’s edition of the Frontend Conference Zurich. We took the opportunity to ask him a few questions about his latest book and the workshop he will facilitate on the 30 of August in Zurich.

Customer expectations are higher than ever before: In the course of purchase decisions, the experience factor is becoming more important than the price or specific product characteristics.

As a diamond sponsor of the Frontend Conference Zurich on 1 and 2 september 2016, we had the exclusive opportunity to conduct interviews with selected speakers.