Mobiliar stands out for its close proximity to customers. Gudrun Ziermann, head of the «Customer Experience & Digital Accesses» department at Mobiliar, gives us an insight into the Mobiliar’s digital face.
The plan for 2018 involves self-service that adds value. We will show you how to put your customers in the centre of the customer journey through content mapping, marketing automation and the use of chatbots.
Google, Apple and Facebook: All of them already offer individual insurance products or they are working on pilot projects. Now it seems that Amazon will join the market.
The more personalised a campaign is, the more successful it is. We will show you which technical and content aspects you need to consider.
The next best click on your website has great potential for optimisation, which goes far beyond the «Call to Action»: The «Next Best Click» (NBC) unites aspects of target group- and context-relevant content delivery and can be wonderfully integrated in the conversion path of a user journey.
There is general consensus about the development direction of online presences of insurance companies. But… does everything amount to following the trends?
On the new website developed by Unic, CONCORDIA focuses entirely on its customers. They find relevant content easily, intuitively and barrier-free.