E-commerce and multichannel retailing – Competences – Unic Navigation and Service



E-commerce and multichannel retailing

E-commerce is the fastest growing sales channel and an integral component of successful marketing and sales strategies. With a sustainable multichannel retail strategy, you will maximise the dormant potential of your enterprise. 


An online shop must be seamlessly integrated into your enterprise and have a user-friendly sales surface. We will work with you to digitalise your product offer, present it in optimal terms on the internet, and implement efficient operating processes. 

Multichannel retailing (MCR)

Customers may use many different channels during the shopping process: from taking initial inspiration from a printed catalogue, visiting the outlet, comparing products on their mobile to buying the product in an online shop. We help retail organisations to coordinate online and offline channels and synchronise customer touch points. 

Conversion optimisation

Turning website visitors into paying customers – achieving the highest conversion rate possible is the key to success in e-commerce. We will develop sustainable strategies for you that optimise your conversion rates. 

Mobile commerce

The internet is becoming mobile – your multichannel strategy must reflect this change in user behaviour. Optimised websites or native apps for mobile operating systems such as iOS and Android are only two instruments we use to develop your mobile commerce strategies.