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Expert Blog from Unic

Machine Learning Becomes Marketing Standard

Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.

Morning Routine With Intelligent Services

Start the day relaxed: intelligent services make it possible. Bruno Pedro Mettler tells how he uses digital gadgets to shape his morning.

The Principle of Prevolution

It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.

Sitecore Cortex: How Smart is it Really?

How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.

Embracing Change With Human-centered Design

What does it take for Human-Centered Design (HCD) to work? That it does not just pay lip service? We have consistently carried out the optimization of post.ch in a user-centered manner. With prototypes and common principles.