What is a Product Information Management System (PIM system) and why is it essential in the context of digital distribution? Customers ask us these questions in one form or another. Here we give you the most basic answers!
E-commerce is a trend no one can afford to ignore any more. In our fast-paced times, online shopping is the order of the day. It is only by placing the focus on the customer that you will create a positive shopping experience that will form the basis for stable and long-term customer relationships. But how do you do that, and where is this digital trend heading?
Great joy right at the beginning of this year: SAP honors us, its long-standing partner Unic, as an SAP Gold Partner in addition to the „SAP Recognized Status“. We say „THANK YOU“ to SAP and explain what the Gold Partnership actually means.
Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.
Start the day relaxed: intelligent services make it possible. Bruno Pedro Mettler tells how he uses digital gadgets to shape his morning.
It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.
How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.
To design a responsive, relevant and user-centered web portal for CSS Insurance, it was essential to understand the users’ goals. Who visits css.ch? And what do visitors want to do on the website?