Integration of Inxmail Commerce
By 2017, around one third of all SBB tickets were purchased via the mobile app or the online ticket shop. To meet the needs of mobile customers, SBB, in cooperation with Unic, has therefore also optimised the dispatch of travel tickets: A combination of innovative e-mail technologies and the extremely reliable Inxmail Commerce dispatch system was integrated into SBB's complex system landscape for the fully automated dispatch of tickets.
Each ticket purchase immediately and fully automatically triggers the creation and dispatch of a valid e-mail travel ticket. The embedded QR code is even available offline, making it the perfect alternative for a printed ticket. A simple scan with the recording equipment is sufficient to check the validity of the ticket. Printing out the ticket and waiting for mobile phone reception are thus completely eliminated.
Accessible, clear and responsive
An accessible, visually appealing and clear design as well as the dispatch of tickets in the respective language of the customer additionally promotes a positive customer experience. The tickets are responsively optimized for display on a wide variety of devices and take into account the accessibility standard for e-mails developed by Unic. In addition, the solution also optimally meets SBB's very high requirements in terms of availability and speed.
Personalized recommendations along the travel route
Thanks to the flexible solution and its easy integration, it is now planned to enrich the e-mail tickets with personalized recommendations along the customer's travel route. With this stable architecture, we have laid the foundation for further innovations and are curious to see how Ticket E-Mail will develop further.
- 99,99% Service availability
- 3,5 Mio. E-mail tickets per month
- One third Ticket sales via online and mobile channels
- 62 E-Mailings optimized with Inxmail Commerce