B2B and B2C sales are different
Sales for B2B companies often differ fundamentally from classic B2C companies:
- the complex sales and purchasing structures,
- the individual price and offer determination,
- the release of purchase orders,
- multiple shopping carts.
These are just a few examples of the features that B2B customers need online to make purchases efficiently.
In order for B2B companies to be able to meet the increasing customer demands in digital sales, they need a multitude of specialized and coordinated functions in their online shop. At the same time, time-to-market is becoming increasingly important for new solutions and functions.
Partnership between Unic and Ecoplan for more efficiency in B2B Commerce
Unic and Ecoplan have entered into a partnership to support medium-sized and internationally active B2B companies in Switzerland even more efficiently in the digitization of sales: Unic has been an exclusive B2B proLine partner in Switzerland since 2018.
proLine B2B from Ecoplan
But what does the Magento-based proLine B2B software offer? And who is Ecoplan, the producer of the software?
Unic has been successfully using Magento as a flexible and high-performance enterprise e-commerce system in customer projects for over 8 years. Despite an impressive feature set and a large number of available extensions, common B2B functionalities are often difficult to implement.
The product proline B2B – 400 shop functions
Ecoplan, Magento B2B experts from Germany, has specialized for years in the realization of sustainable and cost-efficient B2B shop solutions. With proLine B2B, Ecoplan has developed a comprehensive shop extension based on Magento. The approximately 400 proLine B2B shop functions make Magento a leading B2B shop solution that communicates with ERP, PIM, CRM and CMS systems via standardized interfaces.
Unic has recognized the potential of the solution. As a result, we have entered into a partnership with Ecoplan so that our customers in Switzerland can benefit from the advantages.
The most important B2B functions
The functional diversity of proLine B2B reduces the need for complex, customer-specific adaptations in B2B projects. This reduces the implementation effort and the desired functions can be rolled out faster.
The following overview shows a selection of the most important proLine functions:
- Customer-specific prices: Mapping of complex price systems
- B2B company and user administration („purchasing organization“)
- Customer-specific product presentation
- B2B ordering functions: Quick order, storable shopping baskets, simple repeat order, shopping basket import or OCI transfer
- Quote-to-order: Quotation request and order workflow
- B2B customer portal: with address management, assortment management, statistics and download center
- B2B/B2C shop hybrid
- Multishop setup
- B2B payment options
- POI directory
Your benefit with proLine
By using Magento with Ecoplan's proLine B2B solution, we can efficiently implement and flexibly expand B2B-focused online shops: on the one hand through the flexibility of Magento and the extensive extension marketplace, on the other hand through regular extensions of the proLine solution or through individual adaptations.
Connection to your ERP
The often complex interaction between online shop and ERP (enterprise resource planning) is additionally supported by proLine with two extensions for SAP ERP and Navision.
Take a look at the proLine project of Kuratle & Jaecker
Using the reference example from Kuratle & Jaecker, we can illustrate how proLine B2B works together with SAP ERP, akeneo PIM and a print version in a multishop setup and enables the digitalization of B2B sales.
We will be happy to present you the advantages of the solution for your application.
Unic implemented the new B2B commerce solution for the timber trader Kuratle & Jaecker. We provide consulting services and are in charge of designing and implementing as well as hosting and operating the new website. Akeneo (PIM), Magento 2 and proLine B2B (online shop), and priint:comet (print catalog) were used to implement the technical features.