Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.
Start the day relaxed: intelligent services make it possible. Bruno Pedro Mettler tells how he uses digital gadgets to shape his morning.
It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.
How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.
To design a responsive, relevant and user-centered web portal for CSS Insurance, it was essential to understand the users’ goals. Who visits css.ch? And what do visitors want to do on the website?
In order to meet the increased demands on software and web applications, we use Application Performance Monitoring tools. These tools offer significant insight into the quality of solutions and support us in monitoring the systems – now with the help of artificial intelligence.
According to the latest Gartner Hype Cycle for digital marketing, expectations surrounding AI for marketing have reached their peak. The question at stake, however, is if AI really does offer added value that will stand the test of time once the hype has died down.
Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.