Magazine

Expert Blog from Unic

Bruno Pedro Mettler

Machine Learning Becomes Marketing Standard

Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.

Bruno Pedro Mettler

Morning Routine With Intelligent Services

Start the day relaxed: intelligent services make it possible. Bruno Pedro Mettler tells how he uses digital gadgets to shape his morning.

The Principle of Prevolution

It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.

Unic Author

Sitecore Cortex: How Smart is it Really?

How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.

Andrea Malele

Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective

Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.