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Expert Blog from Unic

A look into the past, present and future, by a frontend developer

The discipline of frontend development has undergone rapid change in recent years. In this post, Fredi Bach, Frontend Developer at Unic presents his personal view about the importance and development perspectives of frontend development.

Personas – who are my user?

In every project we want to understand who the users of the application are. That's why we at Unic use the persona model in our design process.

Prototyping – more than just a design method

What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.

Always put yourself in the position of your users

Sarah Semark’s keynote title «Empathy for Introverts» at the Frontend Conference really appealed to me – not so much because I consider myself to be a very introverted person but rather because I find it very important to be an emphatic person in my job as designer.

User Experience: The Values Are the Experience

A short report about Kim Goodwin’s presentation during the Frontend Conference 2017 in Zurich.
I, a UX-designer myself, really enjoyed Kim Goodwin’s speech at the Frontend Conference in Zurich. Whenever we apply user research methods or model personas, we often fall back on her bestselling book «Designing for the Digital Age».