Magazine

Expert Blog from Unic

Design by Committee

Espen Brunborg proved at the Front Conference 2019 very skillfully that a solution designed to please everyone may please no-one in the end. He did this by creating an almost proverbial pink hippo for drunk pirates. Intrigued? Then read more.

Prototyping – more than just a design method

What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.

User Experience: The Values Are the Experience

A short report about Kim Goodwin’s presentation during the Frontend Conference 2017 in Zurich.
I, a UX-designer myself, really enjoyed Kim Goodwin’s speech at the Frontend Conference in Zurich. Whenever we apply user research methods or model personas, we often fall back on her bestselling book «Designing for the Digital Age».