When Customers’ Needs Change Overnight – 4 Fields of Action
By Andrea Maleleon
Your content should serve the customer needs in real time? Speed is important, as is the ability to access the right data sources.
Magazine
Expert Blog from Unic
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How Does COVID-19 Affect User Behavior? Part I: Online Supermarket
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The lockdown has had very different effects on the use of digital services in different sectors. We analyze the changes in online user behavior in the course of the lockdown in a small series. Part I: Online Supermarket.
Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective
By Andrea Maleleon
Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.
Found the right keyword? SEO for banks and insurers demands more
By Andrea Maleleon
The search engine ranking for banks and insurance companies is highly competitive. This requires special SEO expertise.
Can you trust your data? Our analytics audit will help you
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We now offer an analytics audit: We test your analytics tool and analyze the data quality in your company. This way you can be sure that your data is correct and forms the right basis for your online strategy. Contact us for an analytics audit.
Digital Analytics Glossary
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You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.
Data visualisation – the tool for easy and quick knowledge acquisition
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Our first article concerning digital analysis revealed the challenges faced by companies in today’s world of data. Companies often have enormous quantities of data at their disposal but fail to take advantage of them.
Digital analysis: Why more is not always better, or 3 strategies to get more out of your data
By Nicole Burion
Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision.