Our first article concerning digital analysis revealed the challenges faced by companies in today’s world of data. Companies often have enormous quantities of data at their disposal but fail to take advantage of them.
Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision.
No other web analytics tool is as widely used as the free-of-charge Google Analytics. It has made online analysis accessible to the masses and is constantly launching innovative new functions.
In part 1 of this series, we described the main problem that a tag management system (TMS) aims to solve: a reduction of the dependency of the marketeer or web analyst on IT and release cycles.
Implementation of online marketing tags and web analysis tracking on a website without costly and continuous IT loops? Without any programming skills?