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Expert Blog from Unic

Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective

Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.

Can you trust your data? Our analytics audit will help you

We now offer an analytics audit: We test your analytics tool and analyze the data quality in your company. This way you can be sure that your data is correct and forms the right basis for your online strategy. Contact us for an analytics audit.

Digital Analytics Glossary

You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.