Expert Blog from Unic

You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.

Our first article concerning digital analysis revealed the challenges faced by companies in today’s world of data. Companies often have enormous quantities of data at their disposal but fail to take advantage of them.

Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision.

No other web analytics tool is as widely used as the free-of-charge Google Analytics. It has made online analysis accessible to the masses and is constantly launching innovative new functions.

What are tag management systems and what are their opportunities and benefits? In the second part of this series we will discuss the various functions and tools for TMS in more detail.

Implementation of online marketing tags and web analysis tracking on a website without costly and continuous IT loops? Without any programming skills?