Expert Blog from Unic

Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.

The search engine ranking for banks and insurance companies is highly competitive. This requires special SEO expertise.

We now offer an analytics audit: We test your analytics tool and analyze the data quality in your company. This way you can be sure that your data is correct and forms the right basis for your online strategy. Contact us for an analytics audit.

You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.

Our first article concerning digital analysis revealed the challenges faced by companies in today’s world of data. Companies often have enormous quantities of data at their disposal but fail to take advantage of them.

Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision.

No other web analytics tool is as widely used as the free-of-charge Google Analytics. It has made online analysis accessible to the masses and is constantly launching innovative new functions.

What are tag management systems and what are their opportunities and benefits? In the second part of this series we will discuss the various functions and tools for TMS in more detail.