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Expert Blog from Unic

Chatbots need personality

In times of digital increase, everyone is confronted with a diversity of comunication tools such as iMessage, Whatsapp, Threema, Facebook-Messenger or Slack. Consequently, the idea of a chatbot as a «Conversational User Interface» between a human and a machine has become a greater focus of attention.

A side trip into the world of digital voice assistants

The hype about digital voice assistants, such as Alexa, Siri, Google Home, etc. seems to take no end. What is changing, why we should deal with the voice assistants and how information providers respond to that trend – those are the topics of this blog.

2017 – Trends, business cases and strategic steps

Customer expectations are higher than ever before: In the course of purchase decisions, the experience factor is becoming more important than the price or specific product characteristics.