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Expert Blog from Unic

Matthias Schmid

10 Tips for Successful Campaign Tracking

How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.

Peter Koellner

Headless CMS: Do I Need That?

Whether you want to switch to a headless approach or inquire about different options - our webinar will help you decide.

Bruno Pedro Mettler

Chatbots need personality

In times of digital increase, everyone is confronted with a diversity of comunication tools such as iMessage, Whatsapp, Threema, Facebook-Messenger or Slack. Consequently, the idea of a chatbot as a «Conversational User Interface» between a human and a machine has become a greater focus of attention.