There is general consensus about the development direction of online presences of insurance companies. But… does everything amount to following the trends?
The digital transformation requires much more than provision of modern technologies. How can you seize your opportunities, where can you make adjustments and what are the challenges involved in a thorough transition?
Relationships between customers and financial service providers develop beyond channels. Throughout the entire life cycle, the customer interacts with banks and insurance companies through a wide variety of physical and digital points of contact.