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Expert Blog from Unic

Update from SAP Customer Experience Live 2018

With the new positioning of the customer experience (CX) products within the “SAP C/4HANA” suite, SAP takes the consistent next step towards the integration of the Hybris e-commerce platform acquired in 2016 across the company’s whole portfolio. As part of the integration, the five pillars of the SAP CX Suite were also redesignated.

2017 – Trends, business cases and strategic steps

Customer expectations are higher than ever before: In the course of purchase decisions, the experience factor is becoming more important than the price or specific product characteristics.

Yield management – untapped potential

You’re on the plane from Zurich to New York. Like you, the person in the next seat is trying to make themselves as comfortable as possible while munching on an identical breakfast roll.