With the new positioning of the customer experience (CX) products within the “SAP C/4HANA” suite, SAP takes the consistent next step towards the integration of the Hybris e-commerce platform acquired in 2016 across the company’s whole portfolio. As part of the integration, the five pillars of the SAP CX Suite were also redesignated.
Read more about how we have successfully improved online ticket sales via e-mail with SBB based on Inxmail Commerce.
Customer expectations are higher than ever before: In the course of purchase decisions, the experience factor is becoming more important than the price or specific product characteristics.
Over the last few years, companies have invested in a stable, high-performance e-commerce infrastructure to expand their existing channel portfolio. The focus was on logistics, range and technology.
As the organiser of the E-Commerce Summit to be held on 14 June in Zürich, we have an exclusive opportunity to interview selected speakers who share with us their experience and opinions regarding the topic of customer engagement.
You’re on the plane from Zurich to New York. Like you, the person in the next seat is trying to make themselves as comfortable as possible while munching on an identical breakfast roll.