Magazine

Expert Blog from Unic

Mayumi Sugaya

Embracing Change With Human-centered Design

What does it take for Human-Centered Design (HCD) to work? That it does not just pay lip service? We have consistently carried out the optimization of post.ch in a user-centered manner. With prototypes and common principles.

Katja Dreher

Prototyping – more than just a design method

What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.

Christian Weibel

Always put yourself in the position of your users

Sarah Semark’s keynote title «Empathy for Introverts» at the Frontend Conference really appealed to me – not so much because I consider myself to be a very introverted person but rather because I find it very important to be an emphatic person in my job as designer.

Fredi Bach

Virtual DOM and a predictable state

#fec17

Virtual DOM based libraries where you work with a declarative UI, using components and not direct DOM access like in the past, and Flux libraries that gave us a predictable state to work with, are arguably the two most important innovations of recent years in frontend app development.

Konrad Lottenbach

User Experience: The Values Are the Experience

A short report about Kim Goodwin’s presentation during the Frontend Conference 2017 in Zurich.
I, a UX-designer myself, really enjoyed Kim Goodwin’s speech at the Frontend Conference in Zurich. Whenever we apply user research methods or model personas, we often fall back on her bestselling book «Designing for the Digital Age».

Philippe Surber

5 Questions for Jeff Gothelf

One of the leading thinkers in the space of UX and agile is coming to this year’s edition of the Frontend Conference Zurich. We took the opportunity to ask him a few questions about his latest book and the workshop he will facilitate on the 30 of August in Zurich.