Your content is the basis for your success in the Online Business. It is your unique feature. Therefore, dedicate your full attention to it. We will support you in this – from analysis, through strategy, editing plan to texts.
The Content Strategy at a glance:
The content strategy comprises analysis, planning, creation and management of the relevant and useful content.
Web applications will be developed in order to deliver information. Each piece of content that you present online – be it a navigation element, a blog, a product or a picture – is content. It must be aligned both with the needs of your users and your business objectives. The role of the content strategy is to ensure this is.
Why is the Content Strategy so important
Do you know this? An intensive work on your new web presence project has been going on for months. The concept and the design are there, the development is on the last lap, and the GoLive is about to happen. And then the sinister wake-up call: your Content Managers get cracking with text drafting, and are realising two things:
- You don’t have enough time anymore by the GoLive to create over 1000 pages of content. The GoLive date is being postponed! It costs money, time and stress.
- The concept and the design are not suitable at all for the actual content. The pages are not looking the same with the content put in as they did in the concept.
Avoid this mistake and place the content at the beginning of your web project: Content First!
Your 5 major advantages of the Content Strategy:
Your content will be found and read – Will the user find the valuable facts instantly? Do you offer your customers the content they are looking for? With a content strategy you will provide your customers with a quick access to your texts and thus to your offer.
Good rankings with search engines (SEO) – Google understands what text should be all about, and whether a text covers the important aspects on the subject. That is why good, valuable and relevant contents work the best in the search engine optimising.
More traffic, more turnover – Good contents pay off. The more useful the content on your site for the user, the more you will increase your traffic and thus your turnover. Your conversion rate will rise.
Customer retention and customer trust – With valuable texts and the right pictures, you are charging your offer with emotions, and you are stepping into a dialog with your customers. In this way you can bind your customers to you.
You are conveying competence – With simple and approachable texts you are underlining your competence and reinforce your credibility.
The Content Strategy with Unic
A successful content strategy comprises the following areas:
Content Audit – In the first step we are answering the following questions: How much content do you have at all? In what condition is your content? Which content can be adopted for the new web project, and what must be created anew?
Content Analysis – On one side we will determine which inner and outer factors or stakeholders influence your content. On the other hand, we will analyse what content you want to offer: we will gather and prioritise your content so that it will match both your business objectives and the needs of your users.
Content production – Who will write and produce the defined content? We will prepare a thorough editing plan as well as content guidelines so that you can create and finalise your content in time, in line with the budget and up to the required quality.
Content management – Also after the GoLive you will need a long-term and practical way of managing your content. We will demonstrate to you how you can manage your content in a sustainable manner.