kompetenzen digital analytics

Digital Analytics: Analyse, interpret, optimise

Do you know how successful your last campaign was or how to reach your customers best? You can stop the guessing game: Digital Analytics provides you with the most reliable answers.

Use Digital Analytics to make data-driven decisions by systematically analysing the behaviour of your target group at the relevant touch points.


Turn insights into actions

Digital marketing offers the most diverse possibilities. But it is not always clear how the budget should be used. Thanks to Digital Analytics, you can make recommendations for action that can be documented and followed - whether for the optimisation of online platforms or products, or as proof of a measure’s success (return on investment).

Benefits of Digital Analytics at a glance:

Digital Analytics can provide you with answers to countless questions. It is important that you know what you want to measure - because only those who analyse in a targeted manner are successful. Here are some examples of the use of Digital Analytics:

  • Marketing budget – Find out which campaigns are worth it.
  • Conversion – Decrease the drop-off rate in your ordering process.
  • Content – Provide the content that users are looking for.
  • Usability – Make frequently used headings more prominent.

Our analytics team has many years of experience and flexibly implements customer-specific requirements. We work in a standard-oriented and tool-independent manner. On the basis of our major clients and various projects, we have developed and improved our own best practices.

We offer:

Analytics – Together with you, we will define your requirements and analyse the current situation: What are the technical and organisational prerequisites of your analytics project?

KPI consulting – You need to know what you want to measure. We will work with you to develop the business objectives and determine the key figures you want to work with.

Tool evaluation – Together with you, we will evaluate the appropriate tool for the realisation of your goals.

Implementation and testing – We will create the integration concept, accompany the implementation of the tool and perform the testing.

Training – We will provide user training. This will allow you to use your tool successfully.

Interpretation and optimisation – We will support you in the interpretation of your data. Based on this, we will derive optimisation measures to improve your conversion.

Coaching – Through coaching we will help you consolidate digital analysis and thus the optimisation culture in your company.

Service – We would love to stay with you beyond the launch of the tool. 365 days a year, we guarantee operation, hosting and support of your tool. We also offer individual response time arrangements.