Make data-based decisions with Web Analytics. Analyse systematically how your target group behaves at the relevant touch points. Improve your conversion rate and sales.
Turn insights with web analytics into actions
Digital marketing offers many possibilities. However, it is not always clear how the budget is to be used. With the help of evaluations thanks to digital analytics, you can make comprehensible recommendations for action.
This is how you optimize your website, your online shop, your social media, in short: your digital channels. And at the same time you provide proof of the success of a measure (return on investment).
Benefits of Digital Analytics at a glance
Web Analytics can provide you with answers to countless questions. It is important that you know what you want to measure. Only a goal-oriented analysis is successful. Here are some examples of the use of Digital Analytics:
- Marketing budget – Use web analysis to find out which campaigns are worth it.
- Conversion – Understand how your visitors navigate the website using web analysis. This will reduce the exit rate of website visitors in your order process. This is how you optimize the conversion.
- Content – Provide the content and the information that users are looking for. Search engine optimization (SEO) must also be taken into account here.
- Usability and Customer Journey – Make the most frequently used topics more prominent. Meet your visitors where they are in their decision-making process.
We have many years of experience in web analytics. We implement your customer-specific requirements flexibly. We work in a standard-oriented and tool-independent manner. On the basis of our major clients and various projects, we have developed and improved our own best practices.
Analytics – Together with you, we will define your requirements and analyse the current situation: What are the technical and organisational prerequisites of your analytics project?
KPI consulting – You need to know what you want to measure. We will work with you to develop the business objectives and determine the key figures you want to work with.
Tool evaluation – Together with you, we will evaluate the appropriate analytics tool for the realisation of your goals.
Implementation and testing – We will create the integration concept, accompany the implementation of the web analytics tool and perform the testing.
Training – We will provide user training. This will allow you to use your tool successfully.
Interpretation and optimisation – We will support you in the interpretation of your data. Based on this, we will derive optimisation measures to improve your conversion.
Coaching – Through coaching we will help you consolidate digital analysis and thus the optimisation culture in your company.
Service – We would love to stay with you beyond the launch of the tool. 365 days a year, we guarantee operation, hosting and support of your tool. We also offer individual response time arrangements.
We work with the following products in Digital Analytics:
The lockdown has had very different effects on the use of digital services in different sectors. We analyze the changes in online user behavior in the course of the lockdown in a small series. Part I: Online Supermarket.
Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.
We now offer an analytics audit: We test your analytics tool and analyze the data quality in your company. This way you can be sure that your data is correct and forms the right basis for your online strategy. Contact us for an analytics audit.
You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.