Artificial Intelligence: The Customer Sets the Tone
Byon
Hardly any other topic polarizes the digital world as much as artificial intelligence (AI). But what is the best way to introduce the customer to AI?
Magazine & Blog
Expert Blog from Unic
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Machine Learning Becomes Marketing Standard
Byon
Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.
The Principle of Prevolution
By Lorenzo Muttion
It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.
Morning Routine With Intelligent Services
Byon
Start the day relaxed: intelligent services make it possible. Bruno Pedro Mettler tells how he uses digital gadgets to shape his morning.
Sitecore Cortex: How Smart is it Really?
Byon
How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.
Understanding the Users of css.ch: Research Methods and Findings
By Katja Dreheron
To design a responsive, relevant and user-centered web portal for CSS Insurance, it was essential to understand the users’ goals. Who visits css.ch? And what do visitors want to do on the website?
The Elves of the Future: With Artificial Intelligence instead of Hats
By Patrick Hadornon
In order to meet the increased demands on software and web applications, we use Application Performance Monitoring tools. These tools offer significant insight into the quality of solutions and support us in monitoring the systems – now with the help of artificial intelligence.
Artificial Intelligence: From Hype to Added Value for Customers
By Roy Voggenbergeron
According to the latest Gartner Hype Cycle for digital marketing, expectations surrounding AI for marketing have reached their peak. The question at stake, however, is if AI really does offer added value that will stand the test of time once the hype has died down.