The amount of content on corporate websites is continuously growing. The market is changing, companies are launching innovations, and high-quality content is always welcome. But what are users looking for and what kind of pages can help them find it? We take a closer look at a project we conducted with a client to show how we were able to increase traffic.
In ten steps we explain how to create a content strategy, covering everything from analysis to the core strategy statement to content management. And you'll understand how important a content strategy is for your business.
With Headless CMS, once created content can be published on different channels. Olaf Kaiser-Otto, Application Architect at Unic, reveals how this works and for whom it is worthwhile.
We now use search engines as part of our everyday routine. Among the masses of data, Google and others help us find the relevant information.