Targeted marketing in compliance with the current data protection regulations and the future Swiss data protection law. Is that possible? And if so, how? We discuss this in this article.
To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.
People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.
How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.
Your content should serve the customer needs in real time? Speed is important, as is the ability to access the right data sources.
The lockdown has had very different effects on the use of digital services in different sectors. We analyze the changes in online user behavior in the course of the lockdown in a small series. Part I: Online Supermarket.
Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.
The search engine ranking for banks and insurance companies is highly competitive. This requires special SEO expertise.