When you build or relaunch a digital platform, you have to meet countless different needs: it needs to support the journey of prospects and customers, contribute to business objectives and fulfil many other requirements.
What does it take for Human-Centered Design (HCD) to work? That it does not just pay lip service? We have consistently carried out the optimization of post.ch in a user-centered manner. With prototypes and common principles.
In every project we want to understand who the users of the application are. That's why we at Unic use the persona model in our design process.
Good design always has a purpose. People and their needs must be at the heart of digital products. Read our new article to find out why.
What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.
Sarah Semark’s keynote title «Empathy for Introverts» at the Frontend Conference really appealed to me – not so much because I consider myself to be a very introverted person but rather because I find it very important to be an emphatic person in my job as designer.
Virtual DOM based libraries where you work with a declarative UI, using components and not direct DOM access like in the past, and Flux libraries that gave us a predictable state to work with, are arguably the two most important innovations of recent years in frontend app development.
A short report about Kim Goodwin’s presentation during the Frontend Conference 2017 in Zurich.
I, a UX-designer myself, really enjoyed Kim Goodwin’s speech at the Frontend Conference in Zurich. Whenever we apply user research methods or model personas, we often fall back on her bestselling book «Designing for the Digital Age».