Enthusiasm, joy, pride – the Swiss manufacturer of outdoor products Mammut strongly promotes these feelings with its equipment. It was precisely this emotionality of alpine sport that the company wanted to awaken among its customers with its new website. Also, customers should also be able to order equipment conveniently online while at home. At the same time, simplification of internal processes was at the forefront. With the re-launch of its global web presence and a B2C online shop focused on the customer, Mammut is heading for the digital future
- 460,000 Stock Keeping Units (SKU)
- 12 country websites
- 19,518 product images linked automatically
- 462 content pages migrated and re-created
In addition to customer experience, the simplification of the company's internal processes was emphasised as well. It can be observed in the optimised and automated data flows from ERP on the one hand, and from the celum digital asset management (DAM) on the other. For example, new product, inventory and price data are directly transferred to SAP Hybris, where they are automatically enriched by the corresponding product images, leading to a reduction in media breaks and an increase in the efficiency of product data management.