mammut Off to new digital adventures

Enthusiasm, joy, pride – the Swiss manufacturer of outdoor products Mammut strongly promotes these feelings with its equipment. It was precisely this emotionality of alpine sport that the company wanted to awaken among its customers with its new website. Also, customers should also be able to order equipment conveniently online while at home. At the same time, simplification of internal processes was at the forefront. With the re-launch of its global web presence and a B2C online shop focused on the customer, Mammut is heading for the digital future

Customer
Mammuts Sports Group AG
Go Live
March 2016
Website
www.mammut.ch
  • 460,000  Stock Keeping Units (SKU)
  • 12 country websites
  • 19,518 product images linked automatically
  • 462 content pages migrated and re-created

100% Mammut

The new  responsive platform combines a pure online shop with the emotionality of editorial content and the vitality of a community platform. Through this fusion, the brand world is represented in its entire spectrum and a unique customer experience emerges.

When shopping becomes a digital adventure

The concept of the platform was developed in close cooperation with Mammut. It pursues the goal of aligning the global website and the online shop with user requirements as far as possible. Sorted by application area and category, all products can be conveniently compared, selected and directly ordered online from home before the next adventure.

Added value for the editorial team and the customers

The customised front-end helped develop a responsive content grid, which allows for flexible and smart linking of content. Through targeted product recommendations, with Prediggo, the sports equipment manufacturer has increased its cross-selling and up-selling potential.

In touch with the customer

The Lithium-based integrated community platform community.mammut.ch consists of a news section and a business-structured blog, enabling Mammut to inform its customers about products, trends and sports.

Process optimisation

In addition to customer experience, the simplification of the company's internal processes was emphasised as well. It can be observed in the optimised and automated data flows from ERP on the one hand, and from the celum digital asset management (DAM) on the other. For example, new product, inventory and price data are directly transferred to SAP Hybris, where they are automatically enriched by the corresponding product images, leading to a reduction in media breaks and an increase in the efficiency of product data management.

With the new web site we were able to make an important step and launch our online business.