With the Mondovino wine platform, Coop, one of the biggest retailers and wholesale businesses in Switzerland, is offering its customers a comprehensive and informative experience on the subject Wine. Whether wine connoisseurs or amateurs, all customers will find a suitable wine, and will be able to order it directly online.
- Go Live
- Spring 2014
- 160+ wines in the wine shop
- 16+ wine countries
- 125'000+ active members (status: February 2017)
- 1'419 corks decorate the Unic office in Zurich
360 Degrees: Wine in all its facets
Coop and Unic worked closely together and have developed the idea of “360 Degrees Wine”, in order to meet the different demands of the heterogeneous target groups. With Mondovino a wine platform has been created to reflect all the facets of the Wine subject: it provides useful information on a continuous basis, it gives personal tips as well as more advanced expertise, and this is where the customers can always find new and fantastic wines that they will enjoy drinking.
Linked with Coop-Universum
Mondovino is linked with other Coop platforms, which noticeably increases the added value for the user. In this way, for instance, the digital discount vouchers of Coop Mondovino can be cashed directly in the basket. Thanks to the additional possibility of linking the basket with baskets from coop@home, the customer can purchase in one step the matching menu with any wine selected by him. Mondovino is the first Coop shop to offer this service.