Zurich Tourism Zurich and its surroundings at a glance

Zurich Tourism uses the slogan “Zürich – World Class. Swiss Made” to promote a unique combination of idyllic nature, creative city lifestyle and a diverse cultural offering. It aims to inspire potential visitors, popularizing the image of Zurich and the surrounding regions as an attractive trip destination.

Customer
Zurich Tourism
Go Live
September 2014
Website
www.zuerich.com

Enjoy a discovery tour of Zurich and its surroundings


With impressive images and clearly presented information, the Zurich Tourism website offers visitors a chance to experience a virtual trip to the city on the Limmat river. Intuitive navigation provides a uniquely tailored user experience, making it simple to research accommodation, sightseeing opportunities or travel information in just a few clicks. The innovative use of Google Maps and individual filter functions enable visitors to quickly select the elements they need. A live chat function also offers users the chance to ask questions and receive individual advice.

View the city at a glance


The landmarks and highlights of Zurich were arranged into several categories focusing on individual needs of potential visitors. These are presented in the form of a comprehensive list and marked on a map to cater for the needs of users who are not familiar with the city. A range of available filter options make it possible to narrow down the search of Zurich’s must-dos to suit individual preferences.

Discover the diversity of Zurich with dedicated themed pages


The Zurich region offers a unique combination of diverse sightseeing opportunities, activities, restaurants and bars, as well as cultural events and accommodation options. At zuerich.com tourists will find a selection of thematically arranged options which are also available by means of conventional category search.

Find your way around

With its one of a kind travel planner, the zuerich.com website makes it extremely easy to organize and enjoy a trip to Zurich. While planning their trip, users may select their favourite sites and activities, which are then accessible at any device of their choice. They may also print a customized city guide to refer to when offline.

Facts & Figures

  • 7%
    lower bounce rate
  • 30%
    more pages viewed per visit
  • 30%
    more pages viewed per visit
The creative approach to design and implementation and the effective technical concept were extremely convincing.