The new web presence of CALIDA, the Swiss brand with a long tradition, combines functionality and design, and puts the customer at the centre. The current collections and theme specials are presented in an inspiring way in a separate lookbook. The online strategy, prototype and technical development were carried out by Unic.
For CALIDA’s new Brand Commerce page, the joint development of access, navigation and target group concepts was essential. Unic has understood our target group and supported us efficiently all the way to implementation.
Digital Marketing Project Manager, CALIDA AG
- Concept Design,
- Hosting & Operation