As a charity, the central focus of the Caritas communications strategy is to generate donations. Its web presence, redeveloped with Unic, is now perfectly aligned to this objective: an emotional image world coupled with content of current interest and a simple user navigation form the core of the online strategy.
Our donors want to know what they can achieve with their contributions to people in need in Switzerland and across the world. With Unic, we have developed a platform that responds to this requirement with text, images and multimedia reports.
Head of Information, Caritas Switzerland
- Concept Design,