An enhanceable electronic catalog was implemented with extremely efficient cross-language and cross-cultural management of product information.
The websites of the Mammut Sports Group were to be re-launched with the goal of creating support for sales and after-sales.
Products are presented in a more brand- and media-friendly manner.
Contacts and leads for specialty shops are generated.
Contact with the internet enhances brand content.
The Mammut Project is quite exemplary in the field of online marketing.