Wie texten fürs Web

Writing for the Web: we will show you how it is done

Even if it is not looking so at first sight, website writing is more difficult than you think because there are a number of influencing factors that need to be taken into account.

Good content for your digital marketing

A person able to write texts will not automatically write good website texts. The following applies for websites: less is often more, and there is no place for ornamental zigzags. Get ready for this challenge, and become familiar with the online copywriter craft during our training. That way your message reaches your customers and you can continuously optimize your digital marketing.

Copywriter training sessions

Basic rules. During our training sessions we will show you the most important basic rules which you should observe when writing for websites (including writing for search engines).

Practical exercises. If so required, we can supplement the training with practical exercises, in which the participants can immediately apply what they have learnt.

Individually customizable. We adjust our training to the level and prior knowledge of the participants, and we will accommodate your individual wishes.

Your benefits

Quicker overview. Ensure yourself and your work colleagues a quick overview and understanding of the basic rules of a web text.

Handy documentation. Hardly back to the daily routine, and the old writing habits can easily snick back in. After the training you will receive a compact, handy documentation, which will summarise the essentials in brief, and can be implemented as a daily routine helper.

Experts with practical experience. Our training sessions are conducted by our content experts, who come across the challenges of online text writing on a daily basis, and who can share their own experience with you.

Individual. We do not run our training sessions according to a standard programme. We accommodate the training to the requirements of a specific branch, company size and topic.