We humanise the digital.
Unic is a digital agency in Switzerland and Germany since 1996!
CERATIZIT Group Product Access From (U)X Perspectives
Headless CMS and modern UX design working together for an industrial company? CERATIZIT now has both and also addresses different target groups.
Magazine A Personalised Experience From the First Click
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Konrad Lottenbach
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The new Zurich Airport website combines physical touchpoints with digital presence to create an integrated, personalised experience. What approaches and methods did we use to create a convincing user experience? Let me show you how a user-centric approach and an experimental mix of methods enabled us to do justice to both worlds.
Experts blog How to Master the 3 Main Challenges of Digital Analytics
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To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.
Experts Blog Creating a Valuable User Experience from Data: How to Combine UX and Analytics
By
Katja Dreher
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People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.
