User Experience für die digitale Plattform des Flughafens Zürich

Magazine A Personalised Experience From the First Click

Konrad Lottenbach

The new Zurich Airport website combines physical touchpoints with digital presence to create an integrated, personalised experience. What approaches and methods did we use to create a convincing user experience? Let me show you how a user-centric approach and an experimental mix of methods enabled us to do justice to both worlds.