Presence of your brand in LLMs: Be where your target audience is searching
Our LLM Audit shows you ways in which you can adapt your content strategy for the future.
Motivation
Online search is evolving rapidly. ChatGPT, Google's AI Overviews and other Large Language Models (LLMs) are here to stay. They mark a fundamental change in search behaviour.
Traditional SEO is being supplemented by Large Language Model Optimisation (LLMO). The term Generative Engine Optimisation (GEO) is a synonym. With our LLM audit, you can ensure that you are visible exactly where your target audience is looking for you.
Your challenges
The flood of information surrounding AI platforms is enormous, and the impact on search is complex. The question arises as to how you can correctly interpret the relevant data and derive targeted measures from it. You also need meaningful metrics to measure the success of your presence in LLMs.
LLM consulting package Audit
As part of our consulting package, we provide you with the following:
Data analysis from LLMs
We analyse which pages have already received traffic from the various LLMs. We provide you with a dashboard for this purpose.
Exploratory content
Analysis using prompts We test how visible your brand is for relevant search queries. We conduct an exploratory analysis using targeted prompts. These findings help you improve your brand's presence in
search results.
Optimisation for presence in LLMs
Based on the insights gained, we identify areas for action. These include content optimisation, structured data markup and other SEO factors. Until now, backlinks from relevant industries have been important. In future, what is said about your brand there will become even more important.
The individual steps
Step 1 – Kick-off, Infrastructure
Getting to know the team and clarifying the systemic infrastructure, including access.
Step 2 – Analysis of the initial situation
Analysis of current LLM traffic and review of the most visited pages.
Step 3 – Defining the objective
Customer segments, communication and sales channels, customer relationships, tools and platforms, taking into account current pain points (e.g. lack of integration, fragmented customer experiences).
Step 4 – Competitor analysis, thematic scoping
Survey of the most important organic competitors and scoping of the topic facets, initially for one language and one location (country).
Step 5 – LLM Engineering
Derivation of prompt variants and exploration. Collection of prompt responses in an LLM. Classification, clustering, evaluation.
Step 6 – Discussion Action plan
Presentation of hypotheses. Discussion of action plan for: website, social media profiles, industry multipliers.
Your benefits:
Creating awareness within the team: Perception of your brand in LLMs as a basis for optimisation.
Adapting your content strategy to changes in distribution and web search: Ensure that your team produces relevant and effective content.
We show you which industry leaders are often cited. This is relevant for your PR team, for guest articles, strategic partnerships, certificates, rankings.
Change of perspective: we simulate the experience of your potential customers in the LLM. You determine whether you are present there and with which core messages you are represented.
Your investment
Our compact workshop offerings are deliberately designed to fall below the usual budget approval limits. They can be commissioned quickly and easily – the ideal way to generate initial momentum and achieve concrete progress together.
