Headless CMS and modern UX design working together for an industrial company? CERATIZIT now has both and also addresses different target groups.
To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.
People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.