The new website is a prime example of how tourism can be digitalised. The focus is on innovation, an appealing design and user-friendliness.
Content is at the heart of every digital platform. That is why Zürcher Kantonalbank (ZKB) placed a special focus on its content during the bank’s relaunch project. We supported Zürcher Kantonalbank in their content optimisation, including analysis, content generation and publishing.
To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.
People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.