In the 2025 Internet Agency Ranking by BVDW, we have improved once again, advancing from 41st to 40th place. In the E-Commerce Ranking, we have even climbed to 11th position, solidifying our position as one of the leading digital service providers in Germany.
In Brief
Overall Ranking: Improved from 41st to 40th place
E-Commerce Ranking: Moved up from 12th to 11th place
Market Position: Top 30% of all participating digital agencies despite challenging economic conditions
Continuous Success: Steady improvement since 2014 from 105th place to 40th place today
Unic Germany was founded in 2011 as the German subsidiary of the Unic Group and participated in the BVDW ranking for the first time in 2014. Since then, we have continuously worked our way up from 105th place and now rank among the top 30% of participating service providers. Despite the challenging economic situation, we were able to further expand our strong market position.
Success Despite Difficult Market Conditions
The Internet Agency Ranking 2025 shows a divided picture of the digital industry. While the total fee revenue of all participating agencies decreased by 5 percent to 2.35 billion euros and the number of employees declined, we were able to assert ourselves against the market trend. This underscores our resilience and strategic orientation.
Gerrit Taaks, Partner at Unic, comments on this result as follows:
Our clients value the collaboration around CX topics and UX challenges, as well as the technical expertise surrounding the implementation of solutions. An important success factor is the collaboration with our technology partners, such as Spryker, SAP, Sitecore, and Contentful.
-- Gerrit Taaks, Partner at Unic
AI as Key Technology
An important trend shaping the 2025 ranking is the use of Artificial Intelligence. Over 80 percent of the surveyed agencies stated that AI applications such as ChatGPT or other tools support and improve their work processes. We are also increasingly relying on AI-supported solutions along the entire value chain.
Strong Customer Portfolio and E-Commerce Expertise
Our clients in Germany include Hornbach, Magenwirth, ROSEN, Giesecke+Devrient, and the Plansee Group.
Our strong position in the e-commerce sector is also reflected in the further improvement in the corresponding sub-ranking: We were able to improve from 12th to 11th place, underlining our expertise in this growing segment. Particularly, the collaboration with technology partners such as Spryker and SAP proves to be a success factor for complex B2B commerce solutions.
Outlook
The continuous improvement in the ranking confirms our strategic focus on forward-looking digital topics. Despite the challenging market situation, we continue our successful growth course and consolidate our position as one of the leading digital agencies in Germany.
Click here for the Internet Agency Ranking 2025.
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