Thomas Jaggi, Expert Frontend Engineer at Unic, participated in the development of the recently launched Accessibility Developer Guide (ADG) in cooperation with the «Access for All» foundation and the agencies Zeix AG, Liip and Hinderling Volkart. He talks about the community’s initiative, his engagement for a barrier-free digital world and the significance of accessibility for Unic.
The Digital Nudge Day – the successor to the well-received E-Commerce Summit – wants to nudge, to give food for thought by showing how companies can design an optimum customer experience – so that the customer feels involved.
Christof Zogg took us on an exciting trip to the world of self-service. He revealed that for SBB, self-service is not only an instrument for automation and cost savings, it also serves to improve customer experience.
When it comes to designing smart self-services, cashgate is facing various areas of conflict between added value for the customer, regulatory framework conditions and organizational structures. During the Digital Nudge Day 2018, Christine Reichardt, Head Sales Digital Channels Aduno Group / cashgate, showed us what cashgate does to find the right balance between these issues.
sbb.ch won the Master of Swiss Web 2018. Florian Stürzinger, design pioneer at Unic, talks about the challenges of the design process for the relaunch of sbb.ch. And he explains why the focus of the design was entirely on people and their needs.