Marius Bleuer and Yves Tscherry, Frontend Engineers at Unic, have had their share in the relaunch of sbb.ch. They are talking about the Frontend-specific objectives and challenges of the Project.
Mobiliar has been continuously distinguishing itself in the Unic Insurance Benchmark through its distinctive customer proximity. Gudrun Ziermann, Head of «Customer Experience & Digital Access» at Mobiliar provides us with an insight into the Mobiliar’s digital face. She shows us how Mobiliar manages the balance between emotion and simplicity.
The plan for 2018 involves self-service that adds value. We will show you how to put your customers in the centre of the customer journey through content mapping, marketing automation and the use of chatbots.
Ivo Bättig and Sandro Dönni are playing a major role in the introduction of Holacracy at Unic. In the interview, they talk about their experiences, which brings about such a reorganization.
Bruno Spicher, Head of Digital Products and Projects SBB AG, talks about the challenges of a major relaunch project: around 100 people were involved and 450 stakeholders had to be satisfied.