Magazine: Expertise and Stories

Jörg NölkeJune 2024

DRUPA 2024 review: Three trends in print manufacturing

DRUPA, the world's leading trade fair for printing and finishing machinery, attracts experts to Düsseldorf every four years to Düsseldorf every four years. This year's event showcased three key trends that are shaping the future of the industry: Workflow automation, real-time analyses and digital customer portals. We go into the details in the following blog post.

DRUPA 2024 review: Three trends in print manufacturing

Jörg Nölke

Markus HenkelJuly 2024

7 Years of Holacracy – Sandro Dönni Takes Stock

How does Holacracy affect companies? What experiences do employees have with this hierarchy-free organisational structure? It has now been seven years since Unic transformed into this form of organisation. Time to take stock. Sandro Dönni, Principal Consultant at Unic, answers our questions and talks about his experiences with Holacracy.

7 Years of Holacracy – Sandro Dönni Takes Stock

Markus Henkel

Markus HenkelJune 2024

7 Years of Holacracy – Melanie Klühe Takes Stock

What does the switch from the hierarchical corporate structure to the autonomous Holacracy organisation, in which, as we know, there is no traditional management, actually mean? We asked Melanie Klühe, Client Partner at Unic, what has changed in detail? And where Unic can still be optimised?

7 Years of Holacracy – Melanie Klühe Takes Stock

Markus Henkel

Markus HenkelJune 2024

Alumnus Markus – Criticism is welcome, but please make it constructive!

In our alumni series, alumnus Markus Haschka, Partner at Unic, explains why he is back at Unic. He talks about appreciation, corporate culture and how he would like to improve, change or advance Unic in his roles.

Alumnus Markus – Criticism is welcome, but please make it constructive!

Markus Henkel

Lovey WymannJune 2024

Internet Agency Ranking 2024: Unic Moves Up Into Top 50 German Internet Service Providers

Unic Germany was founded in 2011 as a German subsidiary of the Unic Group. In 2014, it made it onto the BVDW ranking list for the first time. Since then, the agency has continued to move up from its original ranking of 105 and is currently at number 41. Unic Germany has grown steadily over the last six years. In 2024 it generated revenue of €11.3 million and performed better than the market average.

Internet Agency Ranking 2024: Unic Moves Up Into Top 50 German Internet Service Providers
Lovey Wymann

Lovey Wymann

Markus HenkelMay 2024

7 Years of Holacracy – Dirk Nölke Takes Stock

What does the switch from the hierarchical corporate structure to the autonomous Holacracy organization, in which, as we know, there is no traditional management, actually entail? We asked Dirk Nölke, Principal Consultant at Unic, what has changed in detail? And where Unic can still be optimized?

7 Years of Holacracy – Dirk Nölke Takes Stock

Markus Henkel

Markus HenkelMay 2024

Sitecore OrderCloud – Insights Into a Highly Flexible E-commerce Platform

Die Sitecore OrderCloud überzeugt Kund:innen mit schnellen Entwicklungszyklen, ihrer Flexibilität und ist mit ihrer MACH-Architektur absolut zukunftsfähig. Wir stellen im folgenden Beitrag das Enterprise-Shop-System vor und gehen dabei auf die einzelnen Vorteile bzw. Features ein.

Sitecore OrderCloud – Insights Into a Highly Flexible E-commerce Platform

Markus Henkel

The picture shows SAP application architect Patricia Gomez during a presentation. She is using a FlipChart board.

Markus HenkelApril 2024

7 Years of Holacracy – Patricia Gomez Takes Stock

What exactly changes when a company transforms into the Holacracy organisational structure? How does the work of employees change? Patricia Gomez, Senior Application Architect at Unic, talks about the details and the challenges for the company itself.

7 Years of Holacracy – Patricia Gomez Takes Stock

Markus Henkel

Markus HenkelApril 2024

7 Years of Holacracy – Martin Kriegler Takes Stock

What does the switch from the hierarchical corporate structure to the autonomous Holacracy organization, in which, as we know, there is no traditional management, actually entail? We asked Martin Kriegler, Expert Application Architect at Unic, what has changed in detail? And where Unic can still be optimized?

7 Years of Holacracy – Martin Kriegler Takes Stock

Markus Henkel

The picture shows different devices: Notebook, smartphone, tablet. The individual displays show the order confirmation from SBB including a QR code for conductors.

David KeuschApril 2024

Mobile Tickets: Convenience for Train Attendants and Travellers

Read more about how we have successfully improved online ticket sales via e-mail with SBB based on Inxmail Commerce.

Mobile Tickets: Convenience for Train Attendants and Travellers

David Keusch

Unic project manager Melanie Klühe stands in front of her audience as a speaker. She is wearing a colourful dress and a purple cardigan.

Melanie KlüheMarch 2024

Alumna Melanie – the Unic Ambassador

What makes alumni return to the company? What is their motivation to come back? We asked Melanie Klühe about her reasons for returning. The senior sales consultant shares interesting insights in this interview.

Alumna Melanie – the Unic Ambassador
Melanie Klühe

Melanie Klühe

Practical test of the Unic Spatial Lab - four people with the Vison Pro VR glasses from Apple.

Lovey WymannMarch 2024

Testing the Unic Spatial Lab

In March 2024, Unic opened the Spatial Lab in Zurich, a space to test Apple Vision Pro and learn about the ‘Spatial Discovery Canvas’: This workshop helps companies develop concrete ideas and test their feasibility.

Testing the Unic Spatial Lab
Lovey Wymann

Lovey Wymann

The picture shows the Unic winning team at the Best of Swiss Web 2023 event. The team received an award for an information platform including a help chat for people seeking protection.

Lovey WymannMarch 2024

Unic wins one silver and two bronze awards at Best of Swiss Web 2023

Congratulations to our clients Swiss Red Cross and the Statistical Office of the Canton of Zurich.

Unic wins one silver and two bronze awards at Best of Swiss Web 2023
Lovey Wymann

Lovey Wymann

A funnel diagram drawn on the board shows the strategic goals of such a process journey.

Maxi PrinzFebruary 2024

From Wholesale to Retail: B2B Companies Conquering D2C Territory

Companies that previously relied exclusively on a partner sales model are increasingly being forced to rethink their strategy. In particular, direct sales to end customers, or D2C for short, is proving to be a lucrative sales channel. In the following, we explain the opportunities and challenges associated with a business model based on D2C.

From Wholesale to Retail: B2B Companies Conquering D2C Territory

Maxi Prinz

Marco GhinolfiJanuary 2024

And Just Like That: Zurich Airport Flight Information Available in GPT Store

And Just Like That: Zurich Airport Flight Information Available in GPT Store
Marco Ghinolfi

Marco Ghinolfi

Gerrit TaaksNovember 2023

Digital Platforms: Design, Concept, Implementation

Your website and digital services are key elements of your company’s profile and long-term success. To meet all these requirements, you need a solution based on modular architecture: High performance today and strong potential for the future.

Digital Platforms: Design, Concept, Implementation
Gerrit Taaks

Gerrit Taaks

A person stands at Hamburg harbour, opposite Dockland.

Marc SteinhoffNovember 2023

Spotlight on – Home office with digital team spirit

Marc Steinhoff talks about how he balances his job and family within Unic - and why the team and teamwork itself are so important to him, whether in the home office in Hamburg or, if necessary, in the office in Zurich.

Spotlight on – Home office with digital team spirit
Marc Steinhoff

Marc Steinhoff

Lukas BrücklmeierOctober 2023

Spryker Hackathon – Chatbot Component for the Commerce System

The Spryker Excite 2023 in Berlin was coming up and of course a small team of Unic was there. Besides good conversations and great presentations, two developers and their team set out to develop a chatbot component including AI functions during a hackathon - with success.

Spryker Hackathon – Chatbot Component for the Commerce System
Lukas Brücklmeier

Lukas Brücklmeier

The image shows a smartphone with a website open. It is lying flat on a table. A hand indicates a finger gesture to enlarge or reduce the page on the display.

Markus HenkelOctober 2023

Connect 2023 - Takeouts – Product Data is Fundamental to the Customer Experience in E-commerce

At this year's Connect, we had the pleasure of presenting the successful SWISS-KRONO project, which we realized with a PIM system from Akeneo, together with the SWISS Krono Group. Below you can read my takeouts from the presentation.

Connect 2023 - Takeouts – Product Data is Fundamental to the Customer Experience in E-commerce

Markus Henkel

The picture shows a metre-high teddy bear sitting on a black couch. To his right is a large potted plant. An office can be seen in the background.

Markus HenkelSeptember 2023

Kununu Matters, but Don’t Forget Your Company Alumni

Quitting your job, leaving your company are all part of business, but so is returning! We asked 4 alumni why they returned to Unic.

Kununu Matters, but Don’t Forget Your Company Alumni

Markus Henkel

Gerrit TaaksSeptember 2023

Internet Agency Ranking 2023: Unic Improves Position and Revenue Through Sustainable Growth

The internet agency ranking by the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft – BVDW) is the industry barometer in the German internet agency landscape. Since 2001, the internet agency ranking has been compiled annually with partners HighText iBusiness, Horizont and werben & verkaufen. Unic Deutschland improved its position in the latest ranking and is now ranked at 53 with a revenue of EUR 10.8 million.

Internet Agency Ranking 2023: Unic Improves Position and Revenue Through Sustainable Growth
Gerrit Taaks

Gerrit Taaks

The picture shows SAP application architect Patricia Gomez during a presentation. She is using a FlipChart board.

Patricia GomezSeptember 2023

Spotlight on – Flexible and Mobile Work

Thanks to a mobile workplace with no "hard" attendance requirements, Patricia finds it much easier to cope with everyday challenges. In the self-portrait, she also reveals what else Unic has to offer in terms of work-life balance.

Spotlight on – Flexible and Mobile Work

Patricia Gomez

Partner and Managing Director Unic Poland Reto Schnaars in dialogue.

Magdalena Czajkowska-SusAugust 2023

10 years Unic Poland - Interview with Reto Schnaars, Partner and Managing Director Unic Poland

10 years Unic Poland - Interview with Reto Schnaars, Partner and Managing Director Unic Poland
Magdalena Czajkowska-Sus

Magdalena Czajkowska-Sus

The picture shows a man on a mountain bike - not riding. A valley and other mountain ranges can be seen in the background.

Sandro DoenniAugust 2023

Spotlight on – New Worlds of Work Require Mutual Trust

Sandro Dönni, Principal Transformation Consultant, talks about work-life balance at Unic, smart work and flexible working time models in a self-portrait.

Spotlight on – New Worlds of Work Require Mutual Trust
Sandro Dönni

Sandro Doenni

Ivo Bättig at the CNO Panel 2021 organised by Sieber and Partners.

Lovey WymannJuly 2023

AI – Hype or Opportunity for a Digital Agency? A Look Behind the Scenes.

There has been a lot of talk recently about artificial intelligence and possible applications of generative AI. The race is on. Is it just hype – or a real opportunity for a digital agency such as Unic? We talked to Ivo Bättig, innovation enabler, transformation consultant and partner at Unic, to learn more.

AI – Hype or Opportunity for a Digital Agency? A Look Behind the Scenes.
Lovey Wymann

Lovey Wymann

Philippe SurberJuly 2023

Sitecore Excellence in Business Impact Award 2023

The Excellence in Business Impact Award is presented annually by Sitecore, a leading provider of modular content management systems and a partner of Unic. The award goes to digital agencies that provide outstanding services with Sitecore technologies. This year, Unic was the only Swiss agency among the winners.

Sitecore Excellence in Business Impact Award 2023
Philippe Surber

Philippe Surber

The picture shows a box labelled Warning, for developers only. The box is slightly opened.

Martin KrieglerJuly 2023

SAP Commerce Cloud – New Update Strategy, Continuous Innovation

SAP is fundamentally changing its update policy: In monthly updates, SAP wants to inspire customers for its Commerce Cloud - and that could work.

SAP Commerce Cloud – New Update Strategy, Continuous Innovation

Martin Kriegler

The picture shows a panel discussion with a total of 4 people. The topic is, among others, NewWork.

Lovey WymannJune 2023

Psychological Security and New Work – or How to Make Shared Governance Work

Experts and interested professionals got together at an after-work event in Berne to talk about psychological security and shared governance. What do employees and (former) managers need when responsibilities are shared in a novel way? Here are a few tips on how to make shared governance work.

Psychological Security and New Work – or How to Make Shared Governance Work
Lovey Wymann

Lovey Wymann

The picture shows the virtual world of Apple's Vision Pro. A man is standing with it in front of several screens. The recognisable office is also visualised.

Lovey WymannJune 2023

Make the most of the new Apple Vision Pro

Apple Vision Pro opens up new fields of use for individuals and companies. In our interview, the app experts at Unic highlight business opportunities.

Make the most of the new Apple Vision Pro
Lovey Wymann

Lovey Wymann

Nadia MeierJune 2023

Spotlight on – Being There for the Kids Without Having a Guilty Conscience

Spotlight on – Being There for the Kids Without Having a Guilty Conscience

Nadia Meier

Basil BonziMay 2023

Spotlight on – New Technologies, Flexible Working Time and Saying No

Balancing personal and professional life is demanding. Basil tells us his view and how he perceives Unic as an employer.

Spotlight on – New Technologies, Flexible Working Time and Saying No

Basil Bonzi

Nadia MeierMay 2023

Writing With the Support of Artificial Intelligence

Whether it’s blog posts, product descriptions or emails, artificial intelligence can already take over a lot of our writing. Nadia Meier shows some of the possibilities.

Writing With the Support of Artificial Intelligence

Nadia Meier

The picture shows the Unic winning team at the Best of Swiss Web 2023 event. The team received an award for an information platform including a help chat for people seeking protection.

Lovey WymannMay 2023

Unic wins one silver and two bronze awards at Best of Swiss Web 2023

Congratulations to our clients Swiss Red Cross and the Statistical Office of the Canton of Zurich.

Unic wins one silver and two bronze awards at Best of Swiss Web 2023
Lovey Wymann

Lovey Wymann

kompetenzen-erfolgreiches-e-commerce

Dirk NölkeApril 2023

Whitepaper: Successful E-Commerce with SAP Commerce and SAP ERP

Our white paper on SAP Commerce presents various scenarios on how to integrate SAP applications into your e-commerce solution. Download now!

Whitepaper: Successful E-Commerce with SAP Commerce and SAP ERP

Dirk Nölke

Patrick HegnauerMarch 2023

Can you trust your data? Our analytics audit will help you

We offer an analytics audit: We test your analytics tool and analyze the data quality in your company. This way you can be sure that your data is correct and forms the right basis for your online strategy. Contact us for an analytics audit.

Can you trust your data? Our analytics audit will help you

Patrick Hegnauer

Kubernetes

Wissenswert

What is Kubernetes?

Kubernetes is often referred to as an operating system for cloud applications. However, there is more to the ecosystem: we will go into more detail below.

What is Kubernetes?

Jörg NölkeMarch 2023

Minimum Viable Product in E-commerce – a Reflection

Do you want to get started in e-commerce with a Minimum Viable Product (MVP)? We tell you what you should look out for when introducing the solution.

Minimum Viable Product in E-commerce – a Reflection

Jörg Nölke

Markus HenkelFebruary 2023

SAP Commerce Cloud Integrates Composable Storefront

SAP Commerce is getting a fully integrated frontend with the Composable Storefront. We have taken a detailed look at the frontend.

SAP Commerce Cloud Integrates Composable Storefront

Markus Henkel

Wissenswert

What is Customer Experience?

Below, we take a closer look at the customer experience (CX) and explain why a positive CX is more important than ever. Another aspect is the effectiveness of customer experience management (CXM). The article includes practical examples and strategic insight to provide valuable input on how companies can create consistently positive customer experience to set themselves apart from the competition.

What is Customer Experience?

Markus HenkelJanuary 2023

SAP Commerce Cloud Release 2211 Including Composable Storefront Integration

SAP Commerce Cloud Release 2211 Including Composable Storefront Integration

Markus Henkel

Wissenswert

What is Cloud Computing?

Cloud computing has become an important tool for companies to offer services and technologies to companies and customers regardless of the operating system. In other words, to offer their core business digitally via their own digital platform. We show what the digital cloud describes.

What is Cloud Computing?
The picture shows a man studying a technical SEO analysis. KPIs and graphics can be seen on the screen in front of him.

Nadine SchlegelDecember 2022

Measuring the Right Data: How Jean-Marc Bolfing Works

What is actually done at Unic? We created the column “A look over the shoulder” to provide an look behind the scenes - from the point of view of different roles at Unic.

Measuring the Right Data: How Jean-Marc Bolfing Works
Portrait of Nadine Schlegel, Human Resources, Unic

Nadine Schlegel

Carmen CandinasDecember 2022

Content Sprints: Focused Optimisation of Websites

How to use Scrum in your content team: Content sprints are a valuable method for optimizing web content in a targeted manner.

Content Sprints: Focused Optimisation of Websites

Carmen Candinas

Wissenswert

What is Data, What is Information? Here’s The Difference?

Data are loose signs or symbols, while information has a meaning and represents a value for the recipient. We look in detail at the questions; what is data, what is information?

What is Data, What is Information? Here’s The Difference?

Wissenswert

What is a Frontend/Backend?

What is a frontend and what is a backend? How do we actually interact with a website? And how does data management work in the backend? We explain this in the following Wiki article.

What is a Frontend/Backend?

Jörg NölkeNovember 2022

Interview: Hoval All Set for the Future – Customer Portal with SAP Commerce Cloud

Interview: Hoval All Set for the Future – Customer Portal with SAP Commerce Cloud

Jörg Nölke

Wissenswert

What is User Experience (UX)? What is a User Interface (UI)?

User experience (UX) and user interface (UI) are terms that play a central role in web and app development. But what exactly do the abbreviations UX and UI mean? And how are they connected? We will go into detail below.

What is User Experience (UX)? What is a User Interface (UI)?
You can see 4 men smiling into the camera and clinking champagne glasses in the centre of the screen. The reason to celebrate: Unic and the iAgency are merging into one company.

Nicole BuriOctober 2022

App specialist iAgentur becomes part of Unic

The present speaks mobile. So does the future. That's why we're teaming up with app specialist iAgentur.

App specialist iAgentur becomes part of Unic
Nicole Buri1

Nicole Buri

Wissenswert

What is Omnichannel?

Omnichannel, also known as omni-channel, revolutionizes online retail by seamlessly connecting various digital and physical sales channels. All channels merge together, providing systematic linkage and accessibility to all relevant information. We will explore each channel in detail and highlight their advantages and disadvantages.

What is Omnichannel?

Wissenswert

What is a PIM System?

What is a PIM System?
Unic-Project-Manager-HS6A9747

Günter GlasauerSeptember 2022

The Opt-in Rate Is the Key to Good Marketing

Targeted marketing in compliance with the current data protection regulations and the future Swiss data protection law. Is that possible? And if so, how? We discuss this in this article.

The Opt-in Rate Is the Key to Good Marketing

Günter Glasauer

Carmen CandinasJuly 2022

LGBTI Label: For More Diversity and Inclusion

LGBTI Label: For More Diversity and Inclusion

Carmen Candinas

Jörg NölkeJune 2022

Smart Integration: Successful E-commerce in a Multi-configurator Landscape

Smart Integration: Successful E-commerce in a Multi-configurator Landscape

Jörg Nölke

Florian ArmbrustJune 2022

Success with MVPs in E-commerce – Insights

In the run-up to our e-commerce projects customers often ask, “How do you define an MVP at Unic?” We have outlined our take below, introducing the key success factors for a viable MVP in the context of digital sales.

Success with MVPs in E-commerce – Insights

Florian Armbrust

The picture shows the cheerful organisation team that took care of the move to the Bern office. It consists of two women and one man.

Nadine SchlegelJune 2022

Workplace 2.0: Feel Good and Do Your Best Work

In February 2022, after an extensive planning phase, our colleagues in Bern moved from the old Unic office on Eigerplatz to VIDMARplus in Liebefeld. A conversation with those responsible for the project.

Workplace 2.0: Feel Good and Do Your Best Work
Portrait of Nadine Schlegel, Human Resources, Unic

Nadine Schlegel

Wissenswert

What is a Design System?

A design system is more than just a framework with clear rules and reusable components. We will go into the definition in detail below. We look at its components and why a design system actually makes sense.

What is a Design System?

Tobias FreiMarch 2022

EnergySchweiz: Frontend metrics as end performance

EnergySchweiz: Frontend metrics as end performance

Tobias Frei

The picture shows part of the Alte Leipziger ALH Group website on a notebook display. It is about financial investments.

Attila SzöcsFebruary 2022

ALH Group: Frontend Redesign – a Model Approach

As part of a brand relaunch initiated in 2020, the Alte Leipziger-Hallesche insurance group hired us to redesign their existing website. Below is an example of a model approach to this request, using a content management system.

ALH Group: Frontend Redesign – a Model Approach
Attila Szoecs

Attila Szöcs

Wissenswert

What is E-commerce?

E-commerce refers to electronic commerce using Internet technologies, including the purchase and sale of goods and services in the business-to-business and business-to-consumer segments. We go into more detail in the following article.

What is E-commerce?

Graciela SchützDecember 2021

Enhancing the Intelligence of Your Conversational Interface or Chatbot

Conversation is everything. For this, chatbots and conversational interfaces need to be designed, configured and trained. That's how chatbots are getting smarter – at least a little bit.

Enhancing the Intelligence of Your Conversational Interface or Chatbot

Graciela Schütz

Carmen CandinasDecember 2021

Spotlight on the Content Lifecycle

Although Content is a crucial business asset there is often no comprehensive approach to the content lifecycle. Here are six common challenges in content management and how to master them.

Spotlight on the Content Lifecycle

Carmen Candinas

Dossier

​Headless CMS

What is Headless? We will show you the different aspects and areas of the new technology. A Headless CMS decouples the frontend from the backend using an API.

​Headless CMS
Comp_static-image-Badge

Cléa FierzOctober 2021

Unic & Swiss Post – 20 Years of Shared Web History

For more than 20 years now, we have been supporting Swiss Post in all their digital endeavours. So far, we have implemented four relaunch projects and around 400 other projects for Swiss Post. And our journey continues.

Unic & Swiss Post – 20 Years of Shared Web History

Cléa Fierz

The picture shows a Unic wall with the many winning trophies: silver and gold buoys. In the centre of the picture, or rather the wall, you can see the lettering We make digital human.

Cléa FierzOctober 2021

We Belong to the Best Swiss Digital Agencies – for more than 20 years

According to Netzwoche's list of best agencies, we are now ranked second among the best Swiss digital agencies. And this over the last 5 as well as the last 10 years.

We Belong to the Best Swiss Digital Agencies – for more than 20 years

Cléa Fierz

Robin LöffelSeptember 2021

How to Make Loveliness (HTML)

One presentation at this years Front Conference especially stood out to me. „The HTML Treasure Hunt“ by the charismatic and profanity-loving Bruce Lawson. Let's talk about it.

How to Make Loveliness (HTML)

Robin Löffel

Nicole BuriSeptember 2021

21 Years of Unic and JURA

In 21 years of working together, we have implemented countless projects, discussed ideas and initiated thoughts for JURA Elektroapparate AG. A good time to look back on the years we have spent together.

21 Years of Unic and JURA
Nicole Buri1

Nicole Buri

The picture shows the big Unic winning team of 2021, which won the Master of the Best of Swiss Web event.

Constantin EttingshausenSeptember 2021

We Win Our Fifth Master Title with css.ch

Together with CSS we picked up this coveted award for the best Swiss web project for the 5th time. We want to celebrate this moment. That's why we're revisiting our 5 master projects and reflecting on what unites the project teams behind these successes.

We Win Our Fifth Master Title with css.ch

Constantin Ettingshausen

EnergieSchweiz_teaser02

David DästerAugust 2021

Headless at EnergieSchweiz: Where Everything Interacts

A headless content management system alone is not yet a website. A Kubernetes cluster cannot deploy anything on its own. It is only when architecture, code, tools, processes and people are allowed to interact that the adjustments made to the content in the CMS trigger an update in the statically generated website.

Headless at EnergieSchweiz: Where Everything Interacts

David Däster

Matthias SchmidAugust 2021

How to Generate More Traffic With Pillar Pages – an Example

High-quality content is always welcome. But what are users looking for and what kind of pages can help them find it? We take a closer look at a project we conducted with a client to show how we were able to increase traffic.

How to Generate More Traffic With Pillar Pages – an Example
Matthias Schmid

Matthias Schmid

Markus HenkelAugust 2021

Hornbach – a Partnership on an Equal Footing

The digitalisation of HORNBACH, initiated with Unic in 2009, wrote history, not just in terms of Unic locations. In this interview, Unic senior project manager David Spark tells us why this partnership has been such a success. He also explains how Unic’s customers participate in projects and turn their own ideas into reality.

Hornbach – a Partnership on an Equal Footing

Markus Henkel

The picture shows a notebook with the SwissEnergy website. A woman is sitting in front of the device while researching efficient mobility on her smartphone.

Carmen CandinasAugust 2021

Stay Ahead With Structured Content

For the relaunch of energieschweiz.ch, the editorial team invested a lot of energy into reworking the content. A content strategy, new formats and a content management system with headless architecture were a breath of fresh air for the web editing team.

Stay Ahead With Structured Content

Carmen Candinas

The picture shows a Zürcher Kantonalbank website opened on a notebook. It is about eBanking.

Carmen CandinasJune 2021

Content from A to ZKB

Content is at the heart of every digital platform. That is why Zürcher Kantonalbank (ZKB) placed a special focus on its content during the bank’s relaunch project. We supported Zürcher Kantonalbank in their content optimisation, including analysis, content generation and publishing.

Content from A to ZKB

Carmen Candinas

Jean-Marc BolfingMay 2021

How to Master the 3 Main Challenges of Digital Analytics

To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.

How to Master the 3 Main Challenges of Digital Analytics

Jean-Marc Bolfing

Katja DreherApril 2021

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

Katja Dreher

Konrad LottenbachJanuary 2021

A Personalised Experience From the First Click

The new Zurich Airport website combines physical touchpoints with digital presence to create an integrated, personalised experience. What approaches and methods did we use to create a convincing user experience? Let me show you how a user-centric approach and an experimental mix of methods enabled us to do justice to both worlds.

A Personalised Experience From the First Click

Konrad Lottenbach

header emv

Florian ArmbrustJanuary 2021

EMV – A Simple Design for Maximum Usability

Unic recently developed a completely new concept for UI design, user experience and frontend for Europa Möbel Verbund (EMV). In our interview, Elisabeth Starke (EMV), Florian Armbrust and Jutta Weber (both Unic) tell us about the approach that made the project successfully and explain why user experience is so important in product sales.

EMV – A Simple Design for Maximum Usability

Florian Armbrust

The picture shows a Unic employee talking to another colleague. Other people are recognisable in the background.

Peter BurkhalterJanuary 2021

Content Management Combining Standard Features With Flexibility

50,000 content pages, 14 languages, 22 markets, 400,000 images and videos: These are impressive quantities for a content management platform. Peter Burkhalter, Senior Application Engineer, was in charge of technical design – an interview.

Content Management Combining Standard Features With Flexibility

Peter Burkhalter

Jutta WeberJanuary 2021

Establish a Product Vision to Make Your Digital Platform a Success

When you build or relaunch a digital platform, you have to meet countless different needs: it needs to support the journey of prospects and customers, contribute to business objectives and fulfil many other requirements.

Establish a Product Vision to Make Your Digital Platform a Success

Jutta Weber

Manuel ScherrerJanuary 2021

10 Steps to Create a Successful Content Strategy

In ten steps we explain how to create a content strategy, covering everything from analysis to the core strategy statement to content management. And you'll understand how important a content strategy is for your business.

10 Steps to Create a Successful Content Strategy

Manuel Scherrer

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Cléa FierzJanuary 2021

It Is the People Who Make Unic Unique

It Is the People Who Make Unic Unique

Cléa Fierz

25_jubi_start

Dossier

We Celebrate 25 Years

Unic is celebrating 25 years in business – a quarter of a century that saw a lot of change, disruption and innovation. One thing that has remained a Unic hallmark all these years is the way we interact with others. We respect and appreciate others for who they are and value diversity.

We Celebrate 25 Years
25_jubi_start

Nicole BuriJanuary 2021

Unique Moments: Looking Back on 25 Years of Unic

Unique Moments: Looking Back on 25 Years of Unic
Nicole Buri1

Nicole Buri

The picture shows a meeting in progress. There is at least one participant on site as well as participants who can be recognised on a TV set. At the same time, something is being presented on a projector board.

Cléa FierzNovember 2020

Communication on a New Level

The collaboration on the Zurich Airport project brought an unprecedented level of communication. Marta Imos-Merska, senior software engineer in Poland, speaks about the international collaboration and technical challenges on the project from a back-end developer’s perspective.

Communication on a New Level

Cléa Fierz

The picture shows Sitecore specialist Tobias Studer sitting in front of two screens, developing code for Unic.

Tobias StuderOctober 2020

Connecting Frontend and Backend with Contract Driven Development

While the concepts and ideas around headless CMS and its use cases are getting more wide spread, our Sitecore team started the journey on this topic by introducing Sitecore Javascript Services JSS for the multisite platform for Zurich Airport. Tobias Studer has explored the uncharted territory step by step and gives an insight into the considerations and challenges that shaped the final solution.

Connecting Frontend and Backend with Contract Driven Development

Tobias Studer

The picture shows the stage of the Best of Swiss Web Awards - tinsel can be seen falling onto the stage. The picture radiates a good atmosphere.

Nicole BuriOctober 2020

A Shiny Performance at the Best of Swiss Web Award Night

It was a special award night. Covid-19 dampened the party mood, but there were still many moments of jubilation for us. We are very happy about the brilliant balance: Our projects won 3x gold, 4x silver, 7x bronze and as a crowing touch the Master of Swiss Web.

A Shiny Performance at the Best of Swiss Web Award Night
Nicole Buri1

Nicole Buri

The picture shows the winners of Unic during the Best of Swiss Web event - a man holds up the prize, a silver buoy.

Lorenzo MuttiOctober 2020

With MySwitzerland.com We Get Our Fourth Master Title

MySwitzerland.com is the best Swiss web project 2020! For Unic this means the fourth master's title in total!

With MySwitzerland.com We Get Our Fourth Master Title

Lorenzo Mutti

The picture shows a drawn woman with a trolley case standing in front of a display board. A clock is placed to the left of the board. The drawing depicts a situation at Zurich Airport.

Christian HahnloserSeptember 2020

Headless at Zurich Airport – a Look Back

We would like show how we have developed a state-of-the-art platform for Zurich Airport that opens many doors. We present the technologically innovative approaches of this interconnected multisite platform and try to shed light on the question of how decoupled Sitecore Headless really is.

Headless at Zurich Airport – a Look Back

Christian Hahnloser

software test manager

Cléa FierzSeptember 2020

Trivandrum – Wrocław – Bern: Three Countries – One Testing Team

Two time zones, three countries, three native languages, none of which is English. In the interview, our test manager Romy Maurer-Wysseier talks about the experiences of working together in an international testing team to prepare for the relaunch of the Zurich Airport platform.

Trivandrum – Wrocław – Bern: Three Countries – One Testing Team

Cléa Fierz

Nicole BuriSeptember 2020

Experiences Matter – We Win Two Sitecore Experience Awards

Post.ch and MySwitzerland.com – two projects that impress with a unique user experience. They each win a Sitecore Experience Award 2020.

Experiences Matter – We Win Two Sitecore Experience Awards
Nicole Buri1

Nicole Buri

Matthias SchmidSeptember 2020

10 Tips for Successful Campaign Tracking

How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.

10 Tips for Successful Campaign Tracking
Matthias Schmid

Matthias Schmid

Unic Frontend Engineer Marius Bleuer wears a blue shirt and philosophises about the relaunch of SBB-ch.

Marius BleuerAugust 2020

Our Responsibility for Sustainable Digital Services

It is high time we take a closer look at the environmental footprint of digital services. This is not a new issue, but one that is becoming more relevant in the current situation as the COVID-19 pandemic has led to an explosion of data traffic volumes.

Our Responsibility for Sustainable Digital Services

Marius Bleuer

Jan KliewerAugust 2020

Setting New Digital Standards: Hoval's „Way to Cart“

Our customer, Hoval Aktiengesellschaft, is setting new standards with user-friendly ordering processes, thus supporting the shift from traditional to digital channels.

Setting New Digital Standards: Hoval's „Way to Cart“

Jan Kliewer

The image shows a drawn smartphone on a conveyor belt. Robotic arms add dialogues to the smartphone's display and trace the corresponding contours. It looks as if a dialogue sequence is being built.

Dorian MinnigJuly 2020

Swiss Post – a Change in Design

A functioning corporate design system requires real applications, real products and real customer feedback. Because we wanted to talk about service quality and product structure at Swiss Post, not about pixels.

Swiss Post – a Change in Design

Dorian Minnig

kompetenzen-cms

Josef DabernigJuly 2020

Drupal 9 for Marketing and Technical Decision Makers

Drupal 9 is here. Unic, summarises some arguments in the blog post that speak for Drupal as a web framework.

Drupal 9 for Marketing and Technical Decision Makers

Josef Dabernig

Carmen CandinasJune 2020

Prepared for Disaster: Geo-redundant Hosting for Switzerland Tourism

Unic set up a second data centre for Switzerland Tourism to enable geo-redundant operation of MySwitzerland.com. Read the interview to find out what will happen to MySwitzerland.com in case of a disaster.

Prepared for Disaster: Geo-redundant Hosting for Switzerland Tourism

Carmen Candinas

The image shows a screen on which the Dynatrace software intelligence platform is running. Individual graphs and scales can be recognised.

Patrick HadornJune 2020

Dynatrace Named a Leader in Application Performance Monitoring

Dynatrace has once again been declared a leader in the Gartner Magic Quadrant 2020 for Application Performance Monitoring (APM). We are delighted to be able to help our customers achieve continued success with Dynatrace.

Dynatrace Named a Leader in Application Performance Monitoring

Patrick Hadorn

Andrea MaleleJune 2020

When Customers’ Needs Change Overnight – 4 Fields of Action

Your content should serve the customer needs in real time? Speed is important, as is the ability to access the right data sources.

When Customers’ Needs Change Overnight – 4 Fields of Action

Andrea Malele

Nadia MeierJune 2020

User Research in Times of Crisis

Our user research team wanted to quickly get an understanding of people’s new needs and behavioural patterns during the COVID crisis. To use the crisis as a window of opportunity to anticipate changes in the market. Read the results of this research here.

User Research in Times of Crisis

Nadia Meier

Tabea HayerMay 2020

Artificial Intelligence: The Customer Sets the Tone

Hardly any other topic polarizes the digital world as much as artificial intelligence (AI). But what is the best way to introduce the customer to AI?

Artificial Intelligence: The Customer Sets the Tone
Tabea Hayer

Tabea Hayer

Bruno Pedro MettlerMay 2020

Our Journey Into Agile B2B Marketing

From Holacracy to Kanban to Objectives and Key Results – our journey into agile B2B marketing is not without some obstacles, but productive and goal-oriented.

Our Journey Into Agile B2B Marketing

Bruno Pedro Mettler

Jean-Marc BolfingMay 2020

How Does COVID-19 Affect User Behavior in the Online Supermarket?

The lockdown has had very different effects on the use of digital services in different sectors. We analyze the changes in online user behavior in the course of the lockdown in a small series. Part I: Online Supermarket.

How Does COVID-19 Affect User Behavior in the Online Supermarket?

Jean-Marc Bolfing

Dorian MinnigApril 2020

How Illustrations Are Developed

How were the illustrations for the relaunch of post.ch created? Our UX designer Dorian Minnig, who was responsible for the illustrations, explains the rules.

How Illustrations Are Developed

Dorian Minnig

kompetenzen-content-erstellung

Peter KöllnerMarch 2020

Headless CMS: Do I Need That?

Whether you want to switch to a headless approach or inquire about different options – our webinar will help you decide.

Headless CMS: Do I Need That?

Peter Köllner

The picture shows Silvan Bolli and Roger Gruering, who actively worked together on the Post project.

Cléa FierzMarch 2020

“People Were Surprised That We Would Make Such a Big Change”

How to create a easy website that meets the needs of users and is even nominated for the Master of Swiss Web 2020? Roger Grüring and Silvan Bolli talk about the inner workings of a large-scale project.

“People Were Surprised That We Would Make Such a Big Change”

Cléa Fierz

Nicole BuriFebruary 2020

Double Strike! Two of Our Sitecore Enthusiasts Are 2020 Sitecore MVP

We are proud that two of the „Most Valuable Professional Award“ are part of Unic: Tobias Studer receives the award as MVP Technology for the 5th time and Christian Hahnloser was awarded the MVP Ambassador.

Double Strike! Two of Our Sitecore Enthusiasts Are 2020 Sitecore MVP
Nicole Buri1

Nicole Buri

Dirk NölkeFebruary 2020

Unic becomes SAP Gold Partner

Great joy right at the beginning of this year: SAP honors us, its long-standing partner Unic, as an SAP Gold Partner in addition to the „SAP Recognized Status“. We say „THANK YOU“ to SAP and explain what the Gold Partnership actually means.

Unic becomes SAP Gold Partner

Dirk Nölke

Bruno Pedro MettlerJanuary 2020

Machine Learning Becomes Marketing Standard

Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.

Machine Learning Becomes Marketing Standard

Bruno Pedro Mettler

Lorenzo MuttiJanuary 2020

The Principle of Prevolution

It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.

The Principle of Prevolution

Lorenzo Mutti

Header

Katja DreherJanuary 2020

Understanding the Users of css.ch: Research Methods and Findings

To design a responsive, relevant and user-centered web portal for CSS Insurance, it was essential to understand the users’ goals. Who visits css.ch? And what do visitors want to do on the website?

Understanding the Users of css.ch: Research Methods and Findings

Katja Dreher

Ghodrat AshourniaJanuary 2020

Sitecore Cortex: How Smart is it Really?

How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.

Sitecore Cortex: How Smart is it Really?

Ghodrat Ashournia

The picture shows Cornelia Diethelm in front of a full bookshelf.

Philippe SurberJanuary 2020

Digital Ethics — the Conscience of Artificial Intelligence

When Dave the astronaut tries to reenter the spaceship in Stanley Kubrick’s “2001: A Space Odyssey” (1968), on-board computer HAL refuses to follow orders. “I’m sorry, Dave. I’m afraid I can’t do that.”

Digital Ethics — the Conscience of Artificial Intelligence
Philippe Surber

Philippe Surber

Mayumi SugayaJanuary 2020

Embracing Change With Human-centered Design

What does it take for Human-Centered Design (HCD) to work? That it does not just pay lip service? We have consistently carried out the optimization of post.ch in a user-centered manner. With prototypes and common principles.

Embracing Change With Human-centered Design

Mayumi Sugaya

Stefanie BergerJanuary 2020

The Elves of the Future: With Artificial Intelligence instead of Hats

In order to meet the increased demands on software and web applications, we use Application Performance Monitoring tools. These tools offer significant insight into the quality of solutions and support us in monitoring the systems – now with the help of artificial intelligence.

The Elves of the Future: With Artificial Intelligence instead of Hats
Stefanie Berger

Stefanie Berger

The picture shows two men at two bar tables facing each other. They are talking about the Switzerland Tourism project that Unic realised.

Nicole BuriDecember 2019

MySwitzerland.com: A Keen Eye for Innovation Serving Switzerland

Switzerland Tourism actively uses new technologies to provide its guests with continuous and needs-based support when they are planning their trips. Thomas Winkler and Markus Dittli from Switzerland Tourism spoke about their key ideas, innovation and the relaunch of MySwitzerland.com.

MySwitzerland.com: A Keen Eye for Innovation Serving Switzerland
Nicole Buri1

Nicole Buri

Roy VoggenbergerDecember 2019

Artificial Intelligence: From Hype to Added Value for Customers

According to the latest Gartner Hype Cycle for digital marketing, expectations surrounding AI for marketing have reached their peak. The question at stake, however, is if AI really does offer added value that will stand the test of time once the hype has died down.

Artificial Intelligence: From Hype to Added Value for Customers

Roy Voggenberger

The picture shows a smiling man with a beard. He is wearing a light blue shirt and an Apple Watch with a brown strap. His arms are crossed.

Tabea HayerDecember 2019

The ALTE LEIPZIGER – HALLESCHE Group Enters the Digital Age

The company has set a new standard in customer communication with the relaunch of its two websites. What better reason to take a closer look at the project in an interview!

The ALTE LEIPZIGER – HALLESCHE Group Enters the Digital Age
Tabea Hayer

Tabea Hayer

Martin KrieglerNovember 2019

SAP Commerce in the Public Cloud

As a cloud company, SAP continues to focus on establishing its experience products in its new cloud. But what is behind it, what are the advantages of the new cloud approach and what else is in store? We’ll explain in this blog post.

SAP Commerce in the Public Cloud

Martin Kriegler

The picture shows the cooperation between CSS Krankenkasse and Unic. You can recognise 4 people, one of whom is a woman, standing in front of a notebook and discussing matters.

Nicole BuriNovember 2019

Space for Something New, Intelligent and Unique

CSS aims to offer users a unique experience in the digital world: intelligent services that support users on their journey. To arrive at intelligent solutions, the approach to digital projects must be entirely different.

Space for Something New, Intelligent and Unique
Nicole Buri1

Nicole Buri

The picture shows several Unic employees discussing in a meeting room - in the background you can see a kind of Kanban board on a blackboard.

Nicole BuriNovember 2019

Chatting to SIA – How Do You Create an Intelligent Conversational UI?

CSS has developed SIA together with Unic – a Conversational User Interface that is much more than a conventional chatbot.

Chatting to SIA – How Do You Create an Intelligent Conversational UI?
Nicole Buri1

Nicole Buri

Andrea MaleleNovember 2019

Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective

Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale.

Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective

Andrea Malele

Ueli PreisigNovember 2019

Artificial Intelligence of Things: How Intelligent Devices Change Our Lives

Thanks to the Artificial Intelligence of Things (AIoT), systems and devices have become data-driven, intelligent, automated and connected to the world. Is this just a gimmick or will it have a lasting impact on our lives?

Artificial Intelligence of Things: How Intelligent Devices Change Our Lives

Ueli Preisig

intelligente-user-interfaces-mit-unic

Dossier

Intelligent UI

This dossier shows how services become intelligent. It points out opinions on the potentials of artificial intelligence, but also how teams have to form in order to create intelligent services for customers. It examines various services with artificial intelligence and it analyses how much intelligence they really contain.

Intelligent UI

Josef DabernigNovember 2019

Efficient Image Management With AI

The formatting of images poses great challenges for content managers. AI can relieve this burden by automatically calculating the focal point. This ensures that the interesting image section always remains in view.

Efficient Image Management With AI

Josef Dabernig

Hornbach_Header

Tabea HayerOctober 2019

Cause for Celebration: 10 years of HORNBACH and Unic

HORNBACH and Unic have a very special relationship: without HORNBACH, Unic would not have a presence in Karlsruhe and without Unic, the HORNBACH online shop would probably not be as popular as it is.

Cause for Celebration: 10 years of HORNBACH and Unic
Tabea Hayer

Tabea Hayer

The picture shows Yves Tscherry, Senior Frontend Engineer at Unic. A large hall can be seen in the background.

Nicole BuriOctober 2019

SBB Ticket Machines Are Ready for the Future

Unic has implemented SBB's "ticket machine of the future" with Web Components. In his interview, Yves Tscherry, Senior Frontend Engineer at Unic, explains what's so special about the ticket machine.

SBB Ticket Machines Are Ready for the Future
Nicole Buri1

Nicole Buri

Fredi BachSeptember 2019

Frontend First API Mocking

Great API mocking can make testing easier and reveal UI and UX problems early in a project. Because we weren’t happy with current services and libraries, we’ve built a new service to fulfil our needs. You can check it out over here – it’s called FakeQL.

Frontend First API Mocking

Fredi Bach

Günter GlasauerSeptember 2019

Efficient Order Processing for Medical Devices with SAP Commerce

For a customer who sells high-quality medical products to pharmacies, doctors and specialist medical retailers, we have developed an Omni-Channel platform based on SAP Commerce that goes much further: it maps the entire B2B2C chain right down to the patient.

Efficient Order Processing for Medical Devices with SAP Commerce

Günter Glasauer

device_lab_bei_unic

Andreas FrickAugust 2019

Headless Commerce – Moving Towards Better Service

How does headless apply in the e-commerce sector? In this article we'll have a closer look at the advantages of a headless approach for digital commerce projects.

Headless Commerce – Moving Towards Better Service

Andreas Frick

Matthias SchmidAugust 2019

Data-based Revision of Your Content

We show you how to better structure your content production and therefore, how to improve your web presence in search engines. A four-step tutorial.

Data-based Revision of Your Content
Matthias Schmid

Matthias Schmid

Ueli PreisigAugust 2019

B2B online shops with Magento and proLine from Ecoplan

We have entered into a partnership with Ecoplan. The software manufacturer offers a B2B extension for Magento, which provides around 400 shop functions. This enables us to accompany you quickly and efficiently in your B2B commerce project.

B2B online shops with Magento and proLine from Ecoplan

Ueli Preisig

Header_SAPMarketingCloud

Dirk NölkeAugust 2019

Webinar: A Customer Journey that Makes Customers Happy

Our webinar uses concrete use cases to show you how to identify optimization potentials and thus successfully implement new concepts right through to the architecture of concrete solutions.

Webinar: A Customer Journey that Makes Customers Happy

Dirk Nölke

Marcel WiedemeierAugust 2019

OWASP Top Ten: That's how we increase website security

Unic has continuously invested in improving website application security. In this blog post, we’re showing how our security measures help to mitigate the OWASP Top Ten.

OWASP Top Ten: That's how we increase website security

Marcel Wiedemeier

Oliver BurkhalterAugust 2019

Recipe for successful software development

How can Scrum values such as cross-functionality, self-organization or iteration improve not only software quality but also teamwork? In this article Oliver Burkhalter gives an insight into his experiences with Scrum & Co.

Recipe for successful software development

Oliver Burkhalter

Josef DabernigMarch 2019

Headless Drupal, decoupling Drupal

Drupal is often and rightly referred to as a classic CMS. However, in recent years Drupal has also made a name for itself in the headless and decoupled scene.

Headless Drupal, decoupling Drupal

Josef Dabernig

Fredi BachDecember 2018

A look into the past, present and future, by a frontend developer

The discipline of frontend development has undergone rapid change in recent years. In this post, Fredi Bach, Frontend Developer at Unic presents his personal view about the importance and development perspectives of frontend development.

A look into the past, present and future, by a frontend developer

Fredi Bach

Andrea MaleleAugust 2018

Found the right keyword? SEO for banks and insurers demands more

The search engine ranking for banks and insurance companies is highly competitive. This requires special SEO expertise.

Found the right keyword? SEO for banks and insurers demands more

Andrea Malele

The picture shows two men looking intently at a screen. You can't see the screen, but you can see that one of the men is working with the mouse and gesticulating with his left hand.

Cléa FierzJune 2018

SBB: «People and their needs were at the heart of the SBB website»

sbb.ch won the Master of Swiss Web 2018. Florian Stürzinger, design pioneer at Unic, talks about the challenges of the design process for the relaunch of sbb.ch. And he explains why the focus of the design was entirely on people and their needs.

SBB: «People and their needs were at the heart of the SBB website»

Cléa Fierz

Dossier

Accessibility: barrier-free websites

We want content and information on the web to be accessible to all people without obstacles. That's why we focus on the implementation of barrier-free websites, right from the conception, design and front-end development stages.

Accessibility: barrier-free websites

Carmen CandinasApril 2018

Unic commits to information security: ISO 27001 certification

Since April 2018, Unic’s Private Cloud Hosting service is certified according to the international standard ISO 27001:2013. This certification attests Unic to be compliant with the demanding requirements for an information security management system (ISMS).

Unic commits to information security: ISO 27001 certification

Carmen Candinas

kompetenzen-headless-cms

Philippe SurberApril 2018

CMS – Less Is More

Less can sometimes really be more: a headless CMS offers great flexibility, freedom of decision and independence – if it fits the respective web project.

CMS – Less Is More
Philippe Surber

Philippe Surber

Katja DreherMarch 2018

Personas – who are my user?

In every project we want to understand who the users of the application are. That's why we at Unic use the persona model in our design process.

Personas – who are my user?

Katja Dreher

Ivo BättigMarch 2018

External Communication and Leadership – Holacracy Practice Part 2

Unic introduced holacracy – and now? In his second article on the holacracy practice at Unic, Ivo Bättig explores the following questions: How does communication with the outside world work, where the world is not organized according to holacracy? And: We have no more bosses, do we not need any leaders?

External Communication and Leadership – Holacracy Practice Part 2

Ivo Bättig

The picture shows the display of a notebook. A frontend engineer is sitting in front of it, working on the frontend as part of the relaunch of SBB.ch. You can recognise lines of code and the website itself.

Nicole BuriMarch 2018

The objective was an attractive, robust and accessible Frontend for sbb.ch

Marius Bleuer and Yves Tscherry, Frontend Engineers at Unic, have had their share in the relaunch of sbb.ch. They are talking about the Frontend-specific objectives and challenges of the Project.

The objective was an attractive, robust and accessible Frontend for sbb.ch
Nicole Buri1

Nicole Buri

Lorenzo MuttiFebruary 2018

Let Me Think!

Good design always has a purpose. People and their needs must be at the heart of digital products. Read our new article to find out why.

Let Me Think!

Lorenzo Mutti

Patrick HegnauerFebruary 2018

Digital Analytics Glossary

You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.

Digital Analytics Glossary

Patrick Hegnauer

Katja DreherJanuary 2018

Prototyping – more than just a design method

What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.

Prototyping – more than just a design method

Katja Dreher

The picture shows the two Unic employees and Holacracy specialists Sandro Dönni and Ivo Bättig. They are sitting on a couch, smiling at the camera. Behind them you can see a brightly coloured wall of triangles.

Ivo BättigJanuary 2018

Much to Learn and Unlearn – From Our Holacracy Practice Part 1

Unic introduced Holacracy. And now? In his first blog entry on our Holacracy practice at Unic, Ivo Bättig examines, among other things, the questions: What things are new to learn? And more importantly, what things are there to unlearn?

Much to Learn and Unlearn – From Our Holacracy Practice Part 1

Ivo Bättig

Marcel WiedemeierDecember 2017

How to create an effective IT Strategy

One of the key challenges in IT is that not every system is created equal. Therefore, when developing services we try to harmonize the way we manage IT systems and the applications provided by them.

How to create an effective IT Strategy

Marcel Wiedemeier

Andreas ReutimannNovember 2017

Personalisation – Success factors for personalized marketing campaigns

The more personalised a campaign is, the more successful it is. We will show you which technical and content aspects you need to consider.

Personalisation – Success factors for personalized marketing campaigns

Andreas Reutimann

Lorenz KopczynskiOctober 2017

Deployment Automation: High-quality software at the push of a button

Automated deployment is a process in which a release is loaded onto a platform without manual interaction. Automation improves the stability of a deployment.

Deployment Automation: High-quality software at the push of a button

Lorenz Kopczynski

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