Magazine: Expertise and Stories

June 2022

Workplace 2.0: Feel Good and Do Your Best Work

In February 2022, after an extensive planning phase, our colleagues in Bern moved from the old Unic office on Eigerplatz to VIDMARplus in Liebefeld. A conversation with those responsible for the project.

Workplace 2.0: Feel Good and Do Your Best Work

Nadine Schlegel

March 2022

EnergySchweiz: Frontend metrics as end performance

EnergySchweiz: Frontend metrics as end performance

Tobias Frei

Unic-Office-People-HS6A9295

December 2021

Spotlight on the Content Lifecycle

Although Content is a crucial business asset there is often no comprehensive approach to the content lifecycle. Here are six common challenges in content management and how to master them.

Spotlight on the Content Lifecycle

Carmen Candinas

Unic-Requirements-Engineer-HS6A9813

December 2021

Enhancing the Intelligence of Your Conversational Interface or Chatbot

To me, the intelligence level of the chatbots out there is, in my eyes, not yet worthy of calling them ‘intelligent’. But let’s discuss this from scratch. What are conversational interfaces and why are they (or should they be) intelligent?

Enhancing the Intelligence of Your Conversational Interface or Chatbot

Graciela Schütz

HS6A0942-BB_fullHD

Dossier

​Headless CMS

​Headless CMS
kompetenzen-erfolgreiches-e-commerce

October 2021

Whitepaper: Successful E-Commerce with SAP Commerce and SAP ERP

Our white paper on SAP Commerce presents various scenarios on how to integrate SAP applications into your e-commerce solution. Download now!

Whitepaper: Successful E-Commerce with SAP Commerce and SAP ERP

Dirk Nölke

HS6A1230-BB_fullHD

October 2021

Unic & Swiss Post – 20 Years of Shared Web History

Unic & Swiss Post – 20 Years of Shared Web History

Cléa Fierz

HG-WallOfFame

October 2021

We Belong to the Best Swiss Digital Agencies – for more than 20 years

According to Netzwoche's list of best agencies, we are now ranked second among the best Swiss digital agencies. And this over the last 5 as well as the last 10 years.

We Belong to the Best Swiss Digital Agencies – for more than 20 years

Cléa Fierz

e-business-8

September 2021

How to Make Loveliness (HTML)

One presentation at this years Front Conference especially stood out to me. „The HTML Treasure Hunt“ by the charismatic and profanity-loving Bruce Lawson. Let's talk about it.

How to Make Loveliness (HTML)

Robin Löffel

Comp_static-image-Jura-2

September 2021

21 Years of Unic and JURA

In 21 years of working together, we have implemented countless projects, discussed ideas and initiated thoughts for JURA Elektroapparate AG. A good time to look back on the years we have spent together.

21 Years of Unic and JURA
Nicole Buri1

Nicole Buri

BOSW2021-Award-Night_Artikel-Header_Sticker

September 2021

We Win Our Fifth Master Title with css.ch

Together with CSS we picked up this coveted award for the best Swiss web project for the 5th time. We want to celebrate this moment. That's why we're revisiting our 5 master projects and reflecting on what unites the project teams behind these successes.

We Win Our Fifth Master Title with css.ch

Constantin Ettingshausen

EnergieSchweiz_teaser02

August 2021

Headless at EnergieSchweiz: Where Everything Interacts

A headless content management system alone is not yet a website. A Kubernetes cluster cannot deploy anything on its own. It is only when architecture, code, tools, processes and people are allowed to interact that the adjustments made to the content in the CMS trigger an update in the statically generated website.

Headless at EnergieSchweiz: Where Everything Interacts

David Däster

August 2021

How to Generate More Traffic With Pillar Pages – an Example

High-quality content is always welcome. But what are users looking for and what kind of pages can help them find it? We take a closer look at a project we conducted with a client to show how we were able to increase traffic.

How to Generate More Traffic With Pillar Pages – an Example
Matthias Schmid

Matthias Schmid

August 2021

The Opt-in Rate Is the Key to Good Marketing

Targeted marketing in compliance with the current data protection regulations and the future Swiss data protection law. Is that possible? And if so, how? We discuss this in this article.

The Opt-in Rate Is the Key to Good Marketing

Günter Glasauer

Compstaticimagehornbach

August 2021

Hornbach – a Partnership on an Equal Footing

The digitalisation of HORNBACH, initiated with Unic in 2009, wrote history, not just in terms of Unic locations. In this interview, Unic senior project manager David Spark tells us why this partnership has been such a success. He also explains how Unic’s customers participate in projects and turn their own ideas into reality.

Hornbach – a Partnership on an Equal Footing

Markus Henkel

Web_Energieschweiz_21

August 2021

Stay Ahead With Structured Content

For the relaunch of energieschweiz.ch, the editorial team invested a lot of energy into reworking the content. A content strategy, new formats and a content management system with headless architecture were a breath of fresh air for the web editing team.

Stay Ahead With Structured Content

Carmen Candinas

Content von A bis ZKB

June 2021

Content from A to ZKB

Content is at the heart of every digital platform. That is why Zürcher Kantonalbank (ZKB) placed a special focus on its content during the bank’s relaunch project. We supported Zürcher Kantonalbank in their content optimisation, including analysis, content generation and publishing.

Content from A to ZKB

Carmen Candinas

May 2021

How to Master the 3 Main Challenges of Digital Analytics

To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.

How to Master the 3 Main Challenges of Digital Analytics

Jean-Marc Bolfing

April 2021

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

Unic

SBB_Bestellbestaetigung_Referenz-Screens

April 2021

Mobile Tickets: Convenience for Train Attendants and Travellers

Read more about how we have successfully improved online ticket sales via e-mail with SBB based on Inxmail Commerce.

Mobile Tickets: Convenience for Train Attendants and Travellers

David Keusch

FlughafenZRH-Webinar-Headerbild-2880x1920

January 2021

A Personalised Experience From the First Click

The new Zurich Airport website combines physical touchpoints with digital presence to create an integrated, personalised experience. What approaches and methods did we use to create a convincing user experience? Let me show you how a user-centric approach and an experimental mix of methods enabled us to do justice to both worlds.

A Personalised Experience From the First Click

Konrad Lottenbach

header emv

January 2021

EMV – A Simple Design for Maximum Usability

Unic recently developed a completely new concept for UI design, user experience and frontend for Europa Möbel Verbund (EMV). In our interview, Elisabeth Starke (EMV), Florian Armbrust and Jutta Weber (both Unic) tell us about the approach that made the project successfully and explain why user experience is so important in product sales.

EMV – A Simple Design for Maximum Usability

Florian Armbrust

peterburkhalter1920x1080 1

January 2021

Content Management Combining Standard Features With Flexibility

50,000 content pages, 14 languages, 22 markets, 400,000 images and videos: These are impressive quantities for a content management platform. Peter Burkhalter, Senior Application Engineer, was in charge of technical design – an interview.

Content Management Combining Standard Features With Flexibility

Peter Burkhalter

e-business-15

January 2021

Establish a Product Vision to Make Your Digital Platform a Success

When you build or relaunch a digital platform, you have to meet countless different needs: it needs to support the journey of prospects and customers, contribute to business objectives and fulfil many other requirements.

Establish a Product Vision to Make Your Digital Platform a Success

Jutta Weber

HS6A2683-BB_fullHD

January 2021

10 Steps to Create a Successful Content Strategy

In ten steps we explain how to create a content strategy, covering everything from analysis to the core strategy statement to content management. And you'll understand how important a content strategy is for your business.

10 Steps to Create a Successful Content Strategy

Unic

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January 2021

It Is the People Who Make Unic Unique

It Is the People Who Make Unic Unique

Cléa Fierz

25_jubi_start

January 2021

Unique Moments: Looking Back on 25 Years of Unic

Unique Moments: Looking Back on 25 Years of Unic
Nicole Buri1

Nicole Buri

25_jubi_start

Dossier

We Celebrate 25 Years

Unic is celebrating 25 years in business – a quarter of a century that saw a lot of change, disruption and innovation. One thing that has remained a Unic hallmark all these years is the way we interact with others. We respect and appreciate others for who they are and value diversity.

We Celebrate 25 Years
kommunikation auf neuem level

November 2020

Communication on a New Level

The collaboration on the Zurich Airport project brought an unprecedented level of communication. Marta Imos-Merska, senior software engineer in Poland, speaks about the international collaboration and technical challenges on the project from a back-end developer’s perspective.

Communication on a New Level

Cléa Fierz

Tobias_Studer_HS6A1217

October 2020

Connecting Frontend and Backend with Contract Driven Development

While the concepts and ideas around headless CMS and its use cases are getting more wide spread, our Sitecore team started the journey on this topic by introducing Sitecore Javascript Services JSS for the multisite platform for Zurich Airport. Tobias Studer has explored the uncharted territory step by step and gives an insight into the considerations and challenges that shaped the final solution.

Connecting Frontend and Backend with Contract Driven Development

Tobias Studer

BOSW-Award-Night_BB-Boje-2

October 2020

With MySwitzerland.com We Get Our Fourth Master Title

MySwitzerland.com is the best Swiss web project 2020! For Unic this means the fourth master's title in total!

With MySwitzerland.com We Get Our Fourth Master Title

Lorenzo Mutti

Medaillenspiegel-BOSW-Award-Night_Vorschlag-Titelbild

October 2020

A Shiny Performance at the Best of Swiss Web Award Night

It was a special award night. Covid-19 dampened the party mood, but there were still many moments of jubilation for us. We are very happy about the brilliant balance: Our projects won 3x gold, 4x silver, 7x bronze and as a crowing touch the Master of Swiss Web.

A Shiny Performance at the Best of Swiss Web Award Night
Nicole Buri1

Nicole Buri

Unic-Herobild-ZRH_Headless

September 2020

Headless at Zurich Airport – a Look Back

We would like show how we have developed a state-of-the-art platform for Zurich Airport that opens many doors. We present the technologically innovative approaches of this interconnected multisite platform and try to shed light on the question of how decoupled Sitecore Headless really is.

Headless at Zurich Airport – a Look Back

Christian Hahnloser

software test manager

September 2020

Trivandrum – Wrocław – Bern: Three Countries – One Testing Team

Two time zones, three countries, three native languages, none of which is English. In the interview, our test manager Romy Maurer-Wysseier talks about the experiences of working together in an international testing team to prepare for the relaunch of the Zurich Airport platform.

Trivandrum – Wrocław – Bern: Three Countries – One Testing Team

Cléa Fierz

sitecore_experience_award_2019

September 2020

Experiences Matter – We Win Two Sitecore Experience Awards

Post.ch and MySwitzerland.com – two projects that impress with a unique user experience. They each win a Sitecore Experience Award 2020.

Experiences Matter – We Win Two Sitecore Experience Awards
Nicole Buri1

Nicole Buri

Unic-Monitoring-HS6A5029

September 2020

10 Tips for Successful Campaign Tracking

How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.

10 Tips for Successful Campaign Tracking
Matthias Schmid

Matthias Schmid

marius_bleuer_frontend_engineer_unic_relaunch_sbb

August 2020

Our Responsibility for Sustainable Digital Services

It is high time we take a closer look at the environmental footprint of digital services. This is not a new issue, but one that is becoming more relevant in the current situation as the COVID-19 pandemic has led to an explosion of data traffic volumes.

Our Responsibility for Sustainable Digital Services

Marius Bleuer

August 2020

Setting New Digital Standards: Hoval's „Way to Cart“

Our customer, Hoval Aktiengesellschaft, is setting new standards with user-friendly ordering processes, thus supporting the shift from traditional to digital channels.

Setting New Digital Standards: Hoval's „Way to Cart“

Jan Kliewer

post_illu_digital

July 2020

Swiss Post – a Change in Design

A functioning corporate design system requires real applications, real products and real customer feedback. Because we wanted to talk about service quality and product structure at Swiss Post, not about pixels.

Swiss Post – a Change in Design

Dorian Minnig

kompetenzen-cms

July 2020

Drupal 9 for Marketing and Technical Decision Makers

Drupal 9 is here. Unic, summarises some arguments in the blog post that speak for Drupal as a web framework.

Drupal 9 for Marketing and Technical Decision Makers

Unic

Unic-Infrastructure-HS6A4919

June 2020

Prepared for Disaster: Geo-redundant Hosting for Switzerland Tourism

Unic set up a second data centre for Switzerland Tourism to enable geo-redundant operation of MySwitzerland.com. Read the interview to find out what will happen to MySwitzerland.com in case of a disaster.

Prepared for Disaster: Geo-redundant Hosting for Switzerland Tourism

Carmen Candinas

Application-Monitoring-mit-Dynatrace-HS6A6914-1920x1080

June 2020

Dynatrace Named a Leader in Application Performance Monitoring

Dynatrace has once again been declared a leader in the Gartner Magic Quadrant 2020 for Application Performance Monitoring (APM). We are delighted to be able to help our customers achieve continued success with Dynatrace.

Dynatrace Named a Leader in Application Performance Monitoring

Unic

June 2020

When Customers’ Needs Change Overnight – 4 Fields of Action

Your content should serve the customer needs in real time? Speed is important, as is the ability to access the right data sources.

When Customers’ Needs Change Overnight – 4 Fields of Action

Andrea Malele

June 2020

User Research in Times of Crisis

Our user research team wanted to quickly get an understanding of people’s new needs and behavioural patterns during the COVID crisis. To use the crisis as a window of opportunity to anticipate changes in the market. Read the results of this research here.

User Research in Times of Crisis

Nadia Meier

Header KI Studie

May 2020

Artificial Intelligence: The Customer Sets the Tone

Hardly any other topic polarizes the digital world as much as artificial intelligence (AI). But what is the best way to introduce the customer to AI?

Artificial Intelligence: The Customer Sets the Tone
Tabea Hayer

Tabea Hayer

May 2020

Our Journey Into Agile B2B Marketing

From Holacracy to Kanban to Objectives and Key Results – our journey into agile B2B marketing is not without some obstacles, but productive and goal-oriented.

Our Journey Into Agile B2B Marketing

Unic

May 2020

How Does COVID-19 Affect User Behavior in the Online Supermarket?

The lockdown has had very different effects on the use of digital services in different sectors. We analyze the changes in online user behavior in the course of the lockdown in a small series. Part I: Online Supermarket.

How Does COVID-19 Affect User Behavior in the Online Supermarket?

Jean-Marc Bolfing

OPP_Illu_Directmarketing

April 2020

How Illustrations Are Developed

How were the illustrations for the relaunch of post.ch created? Our UX designer Dorian Minnig, who was responsible for the illustrations, explains the rules.

How Illustrations Are Developed

Dorian Minnig

kompetenzen-content-erstellung

March 2020

Headless CMS: Do I Need That?

Whether you want to switch to a headless approach or inquire about different options - our webinar will help you decide.

Headless CMS: Do I Need That?

Peter Köllner

kompetenzen-pim

March 2020

PIM: Three Letters with Great Effect

What is a Product Information Management System (PIM system) and why is it essential in the context of digital distribution? Customers ask us these questions in one form or another. Here we give you the most basic answers!

PIM: Three Letters with Great Effect

Dirk Nölke

March 2020

5 Key Trends in E-commerce

E-commerce is a trend no one can afford to ignore any more. In our fast-paced times, online shopping is the order of the day. It is only by placing the focus on the customer that you will create a positive shopping experience that will form the basis for stable and long-term customer relationships. But how do you do that, and where is this digital trend heading?

5 Key Trends in E-commerce

Unic

silvan_bolli_roger_gruering_post_unic

March 2020

“People Were Surprised That We Would Make Such a Big Change”

How to create a easy website that meets the needs of users and is even nominated for the Master of Swiss Web 2020? Roger Grüring and Silvan Bolli talk about the inner workings of a large-scale project.

“People Were Surprised That We Would Make Such a Big Change”

Cléa Fierz

February 2020

Double Strike! Two of Our Sitecore Enthusiasts Are 2020 Sitecore MVP

We are proud that two of the „Most Valuable Professional Award“ are part of Unic: Tobias Studer receives the award as MVP Technology for the 5th time and Christian Hahnloser was awarded the MVP Ambassador.

Double Strike! Two of Our Sitecore Enthusiasts Are 2020 Sitecore MVP
Nicole Buri1

Nicole Buri

Header_SAPMarketingCloud

February 2020

Unic becomes SAP Gold Partner

Great joy right at the beginning of this year: SAP honors us, its long-standing partner Unic, as an SAP Gold Partner in addition to the „SAP Recognized Status“. We say „THANK YOU“ to SAP and explain what the Gold Partnership actually means.

Unic becomes SAP Gold Partner

Dirk Nölke

January 2020

Machine Learning Becomes Marketing Standard

Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.

Machine Learning Becomes Marketing Standard

Unic

January 2020

The Principle of Prevolution

It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.

The Principle of Prevolution

Lorenzo Mutti

Header

January 2020

Understanding the Users of css.ch: Research Methods and Findings

To design a responsive, relevant and user-centered web portal for CSS Insurance, it was essential to understand the users’ goals. Who visits css.ch? And what do visitors want to do on the website?

Understanding the Users of css.ch: Research Methods and Findings

Unic

January 2020

Sitecore Cortex: How Smart is it Really?

How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.

Sitecore Cortex: How Smart is it Really?

Ghodrat Ashournia

Cornelia-Diethelm-digitale-ethik-1920x1080

January 2020

Digital Ethics — the Conscience of Artificial Intelligence

When Dave the astronaut tries to reenter the spaceship in Stanley Kubrick’s “2001: A Space Odyssey” (1968), on-board computer HAL refuses to follow orders. “I’m sorry, Dave. I’m afraid I can’t do that.”

Digital Ethics — the Conscience of Artificial Intelligence
Philippe Surber

Philippe Surber

HS6A2683-BB_fullHD

January 2020

Embracing Change With Human-centered Design

What does it take for Human-Centered Design (HCD) to work? That it does not just pay lip service? We have consistently carried out the optimization of post.ch in a user-centered manner. With prototypes and common principles.

Embracing Change With Human-centered Design

Mayumi Sugaya

January 2020

The Elves of the Future: With Artificial Intelligence instead of Hats

In order to meet the increased demands on software and web applications, we use Application Performance Monitoring tools. These tools offer significant insight into the quality of solutions and support us in monitoring the systems – now with the help of artificial intelligence.

The Elves of the Future: With Artificial Intelligence instead of Hats
Stefanie Berger

Stefanie Berger

Schweiz-Tourismus-InterviewHS6A6727

December 2019

MySwitzerland.com: A Keen Eye for Innovation Serving Switzerland

Switzerland Tourism actively uses new technologies to provide its guests with continuous and needs-based support when they are planning their trips. Thomas Winkler and Markus Dittli from Switzerland Tourism spoke about their key ideas, innovation and the relaunch of MySwitzerland.com.

MySwitzerland.com: A Keen Eye for Innovation Serving Switzerland
Nicole Buri1

Nicole Buri

December 2019

Artificial Intelligence: From Hype to Added Value for Customers

According to the latest Gartner Hype Cycle for digital marketing, expectations surrounding AI for marketing have reached their peak. The question at stake, however, is if AI really does offer added value that will stand the test of time once the hype has died down.

Artificial Intelligence: From Hype to Added Value for Customers

Roy Voggenberger

Muoio_ALH

December 2019

The ALTE LEIPZIGER – HALLESCHE Group Enters the Digital Age

The company has set a new standard in customer communication with the relaunch of its two websites. What better reason to take a closer look at the project in an interview!

The ALTE LEIPZIGER – HALLESCHE Group Enters the Digital Age
Tabea Hayer

Tabea Hayer

HS6A9927-Unic-Karlsruhe

November 2019

SAP Commerce in the Public Cloud

As a cloud company, SAP continues to focus on establishing its experience products in its new cloud. But what is behind it, what are the advantages of the new cloud approach and what else is in store? We’ll explain in this blog post.

SAP Commerce in the Public Cloud

Martin Kriegler

conversational-user-interface-unic

November 2019

Chatting to SIA – How Do You Create an Intelligent Conversational UI?

CSS has developed SIA together with Unic – a Conversational User Interface that is much more than a conventional chatbot.

Chatting to SIA – How Do You Create an Intelligent Conversational UI?
Nicole Buri1

Nicole Buri

co-creation-bei-unic-mit-der-css

November 2019

Space for Something New, Intelligent and Unique

CSS aims to offer users a unique experience in the digital world: intelligent services that support users on their journey. To arrive at intelligent solutions, the approach to digital projects must be entirely different.

Space for Something New, Intelligent and Unique
Nicole Buri1

Nicole Buri

November 2019

Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective

Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale.

Why Artificial Intelligence is Not a Quantum Leap but Merely Makes Our Data-driven Work More Effective

Andrea Malele

intelligente-user-interfaces-mit-unic

Dossier

Intelligent UI

This dossier shows how services become intelligent. It points out opinions on the potentials of artificial intelligence, but also how teams have to form in order to create intelligent services for customers. It examines various services with artificial intelligence and it analyses how much intelligence they really contain.

Intelligent UI

November 2019

Artificial Intelligence of Things: How Intelligent Devices Change Our Lives

Thanks to the Artificial Intelligence of Things (AIoT), systems and devices have become data-driven, intelligent, automated and connected to the world. Is this just a gimmick or will it have a lasting impact on our lives?

Artificial Intelligence of Things: How Intelligent Devices Change Our Lives

Ueli Preisig

November 2019

Efficient Image Management With AI

The formatting of images poses great challenges for content managers. AI can relieve this burden by automatically calculating the focal point. This ensures that the interesting image section always remains in view.

Efficient Image Management With AI

Unic

Hornbach_Header

October 2019

Cause for Celebration: 10 years of HORNBACH and Unic

HORNBACH and Unic have a very special relationship: without HORNBACH, Unic would not have a presence in Karlsruhe and without Unic, the HORNBACH online shop would probably not be as popular as it is.

Cause for Celebration: 10 years of HORNBACH and Unic
Tabea Hayer

Tabea Hayer

Unic-Yves-Tscherry-HS6A4785

October 2019

SBB Ticket Machines Are Ready for the Future

Unic has implemented SBB's "ticket machine of the future" with Web Components. In his interview, Yves Tscherry, Senior Frontend Engineer at Unic, explains what's so special about the ticket machine.

SBB Ticket Machines Are Ready for the Future
Nicole Buri1

Nicole Buri

September 2019

Frontend First API Mocking

Great API mocking can make testing easier and reveal UI and UX problems early in a project. Because we weren’t happy with current services and libraries, we’ve built a new service to fulfil our needs. You can check it out over here – it’s called FakeQL.

Frontend First API Mocking

Fredi Bach

September 2019

Efficient Order Processing for Medical Devices with SAP Commerce

For a customer who sells high-quality medical products to pharmacies, doctors and specialist medical retailers, we have developed an Omni-Channel platform based on SAP Commerce that goes much further: it maps the entire B2B2C chain right down to the patient.

Efficient Order Processing for Medical Devices with SAP Commerce

Günter Glasauer

device_lab_bei_unic

August 2019

Headless Commerce – Moving Towards Better Service

How does headless apply in the e-commerce sector? In this article we'll have a closer look at the advantages of a headless approach for digital commerce projects.

Headless Commerce – Moving Towards Better Service

Unic

Unic-Office-Life-Collaboration-HS6A9801

August 2019

Data-based Revision of Your Content

We show you how to better structure your content production and therefore, how to improve your web presence in search engines. A four-step tutorial.

Data-based Revision of Your Content
Matthias Schmid

Matthias Schmid

August 2019

B2B online shops with Magento and proLine from Ecoplan

We have entered into a partnership with Ecoplan. The software manufacturer offers a B2B extension for Magento, which provides around 400 shop functions. This enables us to accompany you quickly and efficiently in your B2B commerce project.

B2B online shops with Magento and proLine from Ecoplan

Ueli Preisig

Header_SAPMarketingCloud

August 2019

Webinar: A Customer Journey that Makes Customers Happy

Our webinar uses concrete use cases to show you how to identify optimization potentials and thus successfully implement new concepts right through to the architecture of concrete solutions.

Webinar: A Customer Journey that Makes Customers Happy

Dirk Nölke

kompetenzen-security-services

August 2019

OWASP Top Ten: That's how we increase website security

Unic has continuously invested in improving website application security. In this blog post, we’re showing how our security measures help to mitigate the OWASP Top Ten.

OWASP Top Ten: That's how we increase website security

Unic

August 2019

Recipe for successful software development

How can Scrum values such as cross-functionality, self-organization or iteration improve not only software quality but also teamwork? In this article Oliver Burkhalter gives an insight into his experiences with Scrum & Co.

Recipe for successful software development

Unic

drupalish fakeql api

March 2019

Headless Drupal, decoupling Drupal

Drupal is often and rightly referred to as a classic CMS. However, in recent years Drupal has also made a name for itself in the headless and decoupled scene.

Headless Drupal, decoupling Drupal

Unic

HS6A1067-BB_fullHD

December 2018

A look into the past, present and future, by a frontend developer

The discipline of frontend development has undergone rapid change in recent years. In this post, Fredi Bach, Frontend Developer at Unic presents his personal view about the importance and development perspectives of frontend development.

A look into the past, present and future, by a frontend developer

Fredi Bach

Unic-Office-People-HS6A2835

August 2018

Found the right keyword? SEO for banks and insurers demands more

The search engine ranking for banks and insurance companies is highly competitive. This requires special SEO expertise.

Found the right keyword? SEO for banks and insurers demands more

Andrea Malele

florian_stuerzinger_service_design_sbb

June 2018

SBB: «People and their needs were at the heart of the SBB website»

sbb.ch won the Master of Swiss Web 2018. Florian Stürzinger, design pioneer at Unic, talks about the challenges of the design process for the relaunch of sbb.ch. And he explains why the focus of the design was entirely on people and their needs.

SBB: «People and their needs were at the heart of the SBB website»

Cléa Fierz

June 2018

Can you trust your data? Our analytics audit will help you

We offer an analytics audit: We test your analytics tool and analyze the data quality in your company. This way you can be sure that your data is correct and forms the right basis for your online strategy. Contact us for an analytics audit.

Can you trust your data? Our analytics audit will help you

Unic

HS6A2327-BB_fullHD

Dossier

Accessibility: barrier-free websites

We want content and information on the web to be accessible to all people without obstacles. That's why we focus on the implementation of barrier-free websites, right from the conception, design and front-end development stages.

Accessibility: barrier-free websites
Unic-Infrastructure-HS6A4919

April 2018

Unic commits to information security: ISO 27001 certification

Since April 2018, Unic’s Private Cloud Hosting service is certified according to the international standard ISO 27001:2013. This certification attests Unic to be compliant with the demanding requirements for an information security management system (ISMS).

Unic commits to information security: ISO 27001 certification

Carmen Candinas

kompetenzen-headless-cms

April 2018

CMS – Less Is More

Less can sometimes really be more: a headless CMS offers great flexibility, freedom of decision and independence – if it fits the respective web project.

CMS – Less Is More
Philippe Surber

Philippe Surber

March 2018

Personas – who are my user?

In every project we want to understand who the users of the application are. That's why we at Unic use the persona model in our design process.

Personas – who are my user?

Unic

kompetenzen-holacracy-seminare

March 2018

External Communication and Leadership – Holacracy Practice Part 2

Unic introduced holacracy – and now? In his second article on the holacracy practice at Unic, Ivo Bättig explores the following questions: How does communication with the outside world work, where the world is not organized according to holacracy? And: We have no more bosses, do we not need any leaders?

External Communication and Leadership – Holacracy Practice Part 2

Ivo Bättig

unics_frontend_fuer_den_relaunch_sbb

March 2018

The objective was an attractive, robust and accessible Frontend for sbb.ch

Marius Bleuer and Yves Tscherry, Frontend Engineers at Unic, have had their share in the relaunch of sbb.ch. They are talking about the Frontend-specific objectives and challenges of the Project.

The objective was an attractive, robust and accessible Frontend for sbb.ch
Nicole Buri1

Nicole Buri

e-business-34

February 2018

Let Me Think!

Good design always has a purpose. People and their needs must be at the heart of digital products. Read our new article to find out why.

Let Me Think!

Lorenzo Mutti

February 2018

Digital Analytics Glossary

You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.

Digital Analytics Glossary

Unic

January 2018

Prototyping – more than just a design method

What are prototypes and what are they used for? At Unic, we use the prototyping method. We do not design and develop in the blue, but put the user at the centre of our concepts. In this way, we develop user interfaces that are goal-oriented and easy to use.

Prototyping – more than just a design method

Unic

unic_stories_holacracy

January 2018

Much to Learn and Unlearn – From Our Holacracy Practice Part 1

Unic introduced Holacracy. And now? In his first blog entry on our Holacracy practice at Unic, Ivo Bättig examines, among other things, the questions: What things are new to learn? And more importantly, what things are there to unlearn?

Much to Learn and Unlearn – From Our Holacracy Practice Part 1

Ivo Bättig

December 2017

How to create an effective IT Strategy

One of the key challenges in IT is that not every system is created equal. Therefore, when developing services we try to harmonize the way we manage IT systems and the applications provided by them.

How to create an effective IT Strategy

Unic

November 2017

Personalisation – Success factors for personalized marketing campaigns

The more personalised a campaign is, the more successful it is. We will show you which technical and content aspects you need to consider.

Personalisation – Success factors for personalized marketing campaigns

Unic

October 2017

Deployment Automation: High-quality software at the push of a button

Automated deployment is a process in which a release is loaded onto a platform without manual interaction. Automation improves the stability of a deployment.

Deployment Automation: High-quality software at the push of a button

Unic

HS6A3081-BB_fullHD

June 2017

From Call to Action to Next Best Click

The next best click on your website has great potential for optimisation, which goes far beyond the «Call to Action»: The «Next Best Click» (NBC) unites aspects of target group- and context-relevant content delivery and can be wonderfully integrated in the conversion path of a user journey.

From Call to Action to Next Best Click

Lorenzo Mutti

kompetenzen-digital-analytics

May 2017

A look over the shoulder: This is how Jean-Marc Bolfing works

What is actually done at Unic? We created the column “A look over the shoulder” to provide an look behind the scenes - from the point of view of different roles at Unic.

A look over the shoulder: This is how Jean-Marc Bolfing works

Unic

Unic-Office-Call-HS6A9832

April 2017

Martin Kriegler assists cooperative students in Karlsruhe as a coach

The education of specialised staff is an important matter for us. Therefore we are engaged as a cooperative partner of the Baden-Wuerttemberg Cooperative State University (Duale Hochschule Baden Württemberg - DHBW) in the major “IT".

Martin Kriegler assists cooperative students in Karlsruhe as a coach

Martin Kriegler

HS6A3369

March 2017

Unic goes Holacracy

Interview with Stephan Handschin and Ivo Bättig about further strategic and organisational development of Unic.

Unic goes Holacracy
Stephan Handschin

Stephan Handschin

gruender_und_partner_unic

December 2016

Time to celebrate – 20th anniversary of Unic

From the lecture hall at the University of Bern to a valuable partner in the digital world: two of the founders of Unic provide insights into the history, present and future of Unic.

Time to celebrate – 20th anniversary of Unic

Unic

November 2016

Data visualisation – the tool for easy and quick knowledge acquisition

Our first article concerning digital analysis revealed the challenges faced by companies in today’s world of data. Companies often have enormous quantities of data at their disposal but fail to take advantage of them.

Data visualisation – the tool for easy and quick knowledge acquisition

Unic

September 2016

Interview with Heydon Pickering: Inclusive design thinking: Embedding accessibility into the design process

As a diamond sponsor of the Frontend Conference Zurich on 1 and 2 september 2016, we had the exclusive opportunity to conduct interviews with selected speakers.

Interview with Heydon Pickering: Inclusive design thinking: Embedding accessibility into the design process
Nicole Buri1

Nicole Buri

HS6A9815-Unic-Karlsruhe

March 2016

“Project management as a catalyst of successful digital initiatives”: interview with Torsten Wolff

Torsten Wolff is a Senior Project Manager and a Team Leader at Unic in the area of e-Commerce in Karlsruhe.

“Project management as a catalyst of successful digital initiatives”: interview with Torsten Wolff

Unic

February 2016

Digital analysis: Why more is not always better, or 3 strategies to get more out of your data

Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision.

Digital analysis: Why more is not always better, or 3 strategies to get more out of your data
Nicole Buri1

Nicole Buri

Unic-Office-People-HS6A9398

October 2009

Social Media Guidelines or The Resurgence of Netiquette

Social Media Guidelines are actually old wine in new bottles. But since more and more companies are arriving in the «Social Web», good old «netiquette» is more in demand than ever before.

Social Media Guidelines or The Resurgence of Netiquette
Philippe Surber

Philippe Surber