In the Best of Swiss Web category rankings, Unic leads one of the top disciplines: sbb.ch secures the golden buoy in the category usability. With the fourth usability gold in a row, we are the undisputed leader in this category. Time to talk to Lorenzo Mutti, UX Strategist at Unic, about usability principles, the love of detail, the danger of losing sight of the big picture, and the value of human centered design.
A golden night for SBB: At yesterday's Best of Swiss Web Award Night we also received the highly coveted master buoy after gold in the usability category. After 2012, SBB.ch was thus awarded the "Master of Swiss Web" title for the second time. Congratulations to SBB, One Inside Schweiz, heimoto and Unic who contributed to this success story. Your dedication and commitment are impressive. We are incredibly proud that we were able to write a piece of Swiss web history together again.
The overall result of all our projects submitted is impressive: Altogether we could carry home 4 times bronze, 3 times silver and 1 time gold with the SBB, LUKS and LLB next to the Master.
Marius Bleuer and Yves Tscherry, Frontend Engineers at Unic, have had their share in the relaunch of sbb.ch. They are talking about the Frontend-specific objectives and challenges of the Project.
Mobiliar has been continuously distinguishing itself in the Unic Insurance Benchmark through its distinctive customer proximity. Gudrun Ziermann, Head of «Customer Experience & Digital Access» at Mobiliar provides us with an insight into the Mobiliar’s digital face. She shows us how Mobiliar manages the balance between emotion and simplicity.
The plan for 2018 involves self-service that adds value. We will show you how to put your customers in the centre of the customer journey through content mapping, marketing automation and the use of chatbots.