Ten factors for a successful marketing automation

Marketing automation is an exciting field with a lot of potential for real market advantages and creative marketers. But how can marketing automation be successfully implemented? We have compiled ten success factors to help you evaluate suitable automation tools and to implement your first use-cases.

Nadine Hutter

Froneri’s way from B2B to B2B2C

To respond to the changing needs of its customers, the Swiss joint venture between Nestlé and the British ice-cream manufacturer R&R Ice Cream has modernised and optimised its digital strategy regarding the distribution of its ice-cream, frozen food and chilled dairy products.

An interview with Nadine Hutter, Digital and E-Commerce Manager at Froneri Switzerland S.A.

Unic wins the Sitecore Experience Award

Experiences that fascinate: Unic, together with Liechtensteinischen Landesbank, wins the Sitecore Experience Award for «Best Web Content Experience». With the recent award, Sitecore has honoured Unic for the twelth time.

Tiziano Lenoci of the GVP Group in an interview with Unic

Added value for customer always in view – Digitisation at GVB Group

The GVB Group sets standards in comprehensive customer care. Tiziano Lenoci, Head of Marketing & Sales, has shown us how the GVB Group uses technologies in the course of digital transformation to offer added value to its customers. GVB Group wants to position itself as an important partner in the lives of home owners and therefore goes beyond insurance-related issues.

Oliver talks about software quality at FOOBY

Sustainably improving software quality – Oliver Burkhalter in an interview on FOOBY

The FOOBY project is considered a showcase project for a new standard in software development at Coop. Oliver Burkhalter, Senior Application Engineer, has been working on Unic software projects for 13 years. At FOOBY, he was Unic's technical responsible. In an interview, he explains which technologies and processes were introduced to improve software quality and how the cooperation with Coop took place.