Bruno Spicher, Head of Digital Products and Projects SBB AG, talks about the challenges of a major relaunch project: around 100 people were involved and 450 stakeholders had to be satisfied.
Ivo Bättig and Sandro Dönni are playing a major role in the introduction of Holacracy at Unic. In the interview, they talk about their experiences, which brings about such a reorganization.
In the third interview on the relaunch of SBB.ch, Oliver Tamas, Head of Digital Content & Communities, talks about relevant content and the SBB community.
Christof Zogg, Director of Digital Business at SBB AG, interviewed on the background and objectives of relaunching sbb.ch.
The redesign of the worldwide Mammut website together with the launch of an online shop was a huge project for both the outdoor brand and Unic. In this interview, Michael Gyssler, Chief Marketing Officer, reveals what is behind the relaunch and how Mount Everest fits in all that.