We Win Our Fifth Master Title with

Constantin EttingshausenSeptember 2021

What connects us

What is it that connects project teams that go above and beyond, such as the one involved in the relaunch of, which I was able to accompany as account manager? It is the shared fascination for the digital and the irrepressible will to create something unique that inspires users. I am always amazed at how the teams form after the start of the project: Growing together is a process, the experts from several partners become a project team. The different skills, competences and personalities gradually merge into one big whole – across company boundaries.

We are incredibly proud to be part of such project teams and to set a sign together. We would like to thank all those involved for their enormous commitment and dedication! – Master of Swiss Web 2021

The new digital platform is revolutionising CSS marketing: It is journey-based, pull- instead of push-oriented, data-driven, relevant. It cleverly connects channels, content and services along the customer journey – according to the paradigm „context matters“.

The journey-based approach also impressed the jury and the audience. The joint work with One Inside was awarded 1x silver, 2x bronze and finally even the Master of Swiss Web in the public vote!

CSS Insurance

One Step Ahead of the User

The new website is offering intelligent, relevant content and services. It meets users in their individual context and supports them at every stage of their journey.

One Step Ahead of the User

November 2019Nicole Buri

Space for Something New, Intelligent and Unique

CSS aims to offer users a unique experience in the digital world: intelligent services that support users on their journey. To arrive at intelligent solutions, the approach to digital projects must be entirely different.

Space for Something New, Intelligent and Unique

November 2019Nicole Buri

How Do You Create an Intelligent Conversational UI?

CSS has developed SIA together with Unic – a Conversational User Interface that is much more than a conventional chatbot.

Chatting to SIA – How Do You Create an Intelligent Conversational UI?

The new CSS website convinces with relevant content and services. The visitors find their way efficiently to the content via a very focused page structure, which remains consistent up to the last level. The texts are formulated in a comprehensible way, which reinforces the good usability of the website. Personalised and smart self-services support the users in their dialogue. This leads to more potential deals, higher conversion rates and less effort.

Verdict of the Best of Swiss Web Jury

We heartily congratulate the entire project team on this well-deserved award. Your commitment, your expertise and the trustful interaction with each other are impressive.

Our 5th master's title - with relaunch
Our 5th master's title - with relaunch – Master of Swiss Web 2020 is enthusiastic about Switzerland as a travel destination – and managed to convince the BoSW jury and last night the audience in the Samsung Hall in Dübendorf: the Master, 3x Gold, 2x Silver and 1x Bronze. Switzerland Tourism's extensive platform accompanies travellers from inspiration to information and planning. It creates a world of experience into which users are immersed thanks to impressive images, virtual reality elements and authentic soundscapes.

Innovations do not come about in a quiet little room, but in internal interdisciplinary exchange and in cooperation with our agencies. Normally - as is usual in agile projects - many iterations and prototypes are necessary until a function has matured.

Markus Dittli
Head of Digital Platform, Switzerland Tourism

Switzerland Tourism

In Love With Switzerland

In Love With Switzerland

December 2019Nicole Buri A Keen Eye for Innovation Serving Switzerland

Switzerland Tourism actively uses new technologies to provide its guests with continuous and needs-based support when they are planning their trips. Thomas Winkler and Markus Dittli from Switzerland Tourism spoke about their key ideas, innovation and the relaunch of A Keen Eye for Innovation Serving Switzerland – Master of Swiss Web 2020 – Master of Swiss Web 2020 – Master of Swiss Web 2018

In addition to gold in the usability category, we won the coveted master's title in 2018 together with SBB. After 2012, was thus awarded the title of "Master of Swiss Web" for the second time. With this fundamental relaunch, SBB meets the demands of modern travellers. The website gives users access to SBB's comprehensive services - from all terminals and without loss of information. This project was also a joint effort: experts from SBB, Unic, One Inside Switzerland and heimoto were on board at the time.

Over the two-year project period, around 100 people were involved. 10-20% of them were external employees of our partners. However, there was no noticeable difference between external and internal staff. Everyone pulled together and worked hand in hand.

Bruno Spicher
Head of Digital Products and Projects SBB
reference sbb responsive


A Free Ride into a Digital World

Mobile into the future. With the website relaunch in responsive design, the SBB meets the demands of modern travelers. Unic was responsible for conception, design and frontend development.

A Free Ride into a Digital World – Master of Swiss Web 2018 – Master of Swiss Web 2018 – Master of Swiss Web 2016

Swiss Post wanted to move away from an internal to a customer perspective as early as 2016: instead of many individual online platforms with different logins, we created a uniform access for all services. The focus was on a user-friendly, barrier-free user interface that makes all information easy to find. Swiss Post was thus able to measure the customer journey and thus improve continuously. In 2016, for example, won the Master's title and gold in the usability category.

The structure of the old postal portal was strongly based on the internal view. Customer needs were to be placed more in the centre and the relevant content made more accessible. In addition, the implementation of a good measurement system enables us to evaluate and optimise the customer journey continuously.

Catherine Loeffel
Former programme manager for further development of the postal portal at Post

In the meantime, we have once again completely overhauled the postal portal - and very successfully so, as the profit balance of yesterday's BoSW evening shows!


The Swiss Post

One Post – one Web presence

One Post – one Web presence – Master of Swiss Web 2016 – Master of Swiss Web 2016 – Master of Swiss Web 2012 was already able to take delivery of the master buoy in 2012 under the motto "the station on the Internet". The integration of 25 platforms created a new mobility and travel portal that consistently focuses on all customer needs relating to a journey. The website was developed by Namics, Maxomedia and Unic.

We have received an amazing amount of positive feedback. Many have congratulated us on our courage to defend and further develop the proven approach.

Patrick Combeuf
At the time Head of E-Business SBB

Review of the project  – Master of Swiss Web 2012 – Master of Swiss Web 2012

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe, Stefanie Berger, Stephan Handschin and Philippe Surber (clockwise).

Melanie Kluhe
Stefanie Berger
Philippe Surber
Stephan Handschin

Contact for your Digital Solution with Unic

Book a free Consultation Session

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks