casestudy_sbb_responsive

Projects

A Free Ride into a Digital World

SBB AG

Awards

  • bosw-2018-master
  • bosw-2018-usability-gold
  • bosw-2018-mobile-silver
  • bosw-2018-marketing_bronze
  • bosw-2018-public-affairs_bronze
  • bosw-2018-business_bronze
  • annual-multimedia-award-silber-2018
  • Siegel_Kategorie_Top5_2018_digital_commerce_sbb
Customer
Customer since
Go-Live
Website
casestudy_sbb_interface

16,375

hours worked on the SBB relaunch

93,480

kilometers travelled on the train to complete the project

164

icons created

158

modules developed

Experience mobility up close

“Anything for your mobility”: This is the motto of the Swiss Railways. Users of the company’s new website are offered all the comfort in responsive design. SBB meets all of the clients’ expectations following the principle of Mobile and User First. Clients do not have to give up on anything: All services are independent from the device and accessible at all times. Clients who plan their journey will find detailed information and all they need to know about travelling with SBB on the new website. With a new and extensive world of images, travellers will be taken on an inspiring digital journey into the world of wonders even before they get on the train.

casestudy_sbb_struktur

The optimum user experience

The client is at the heart of the relaunch. The individual sites have been clearly structured and radically simplified in order to make the navigation through SBB offering easier. A platform has been created along the client needs to provide a consistent and varied user experience and contribute to client loyalty.

Intuitive navigation with Next-Best-Click

Users navigate through content using deep links, cross links and functional breadcrumbs. The user is guided in an intuitive manner along information search or reservation process using the Next-Best-Click Module (NBC). By clicking on a visual NBC-element, users get access to the relevant information.

More about the Next Best Click

casestudy_sbb_navigation
casestudy_sbb_uebersicht

All important information just one click away

Users will find all details about the railway stations, services and travel information in the newly designed area called “Railway Stations and Services”. Thanks to the clear presentation, users can see the individual railway stations, as well as the shops and service providers operating there. Users can quickly find the right offer using the new filter function.

casestudy_sbb_beduerfnis

Brand Experience at its best

The user experience will become brand experience: The digital presentation focuses on the client needs and puts the use case, or the timetable enquiry, at the centre. Thanks to the website and the service design anchored therein, SBB reinforces its brand, its image and customer loyalty, both online and offline.

Inspire and arouse emotions

Clients can find inspiration and unique offers for their next trip in the section called “Leisure and Holidays”. This section was also completely restructured during the relaunch, and it offers clients information and tips for day trips, group travel and events. The varied pictures appeal to the emotions of the visitors.

casestudy_sbb_erlebnis

Thanks to our cooperation with Unic, we can set ourselves up in a customer-oriented and modern way in the digital world.

Christof Zogg
Director for Digital Business, SBB AG

Our services at SBB

User Experience

Don’t leave your customers standing out in the rain. Offer them an impressive user experience which will convince them to try your offer.

Learn more:User Experience

Usability

A good user experience is our passion. We put the user with his needs in the centre of our Web projects. Our objective involves readily comprehensible and easily operated websites.

Learn more:Usability

Responsive Web Design

With Responsive Web Design, we will provide you with future-oriented solutions that operate independently from the screen size.

Learn more: Responsive Web Design

Frontend Development

Our frontend engineers develop a accessible, performant and responsive frontend for your user interface.

Learn more:Frontend Development

More on this topic

SBB Ticket Machines Are Ready for the Future

Unic has implemented SBB's "ticket machine of the future" with Web Components. In his interview, Yves Tscherry, Senior Frontend Engineer at Unic, explains what's so special about the ticket machine.

SBB Ticket Machines Are Ready for the Future

The objective was an attractive, robust and accessible Frontend for sbb.ch

Marius Bleuer and Yves Tscherry, Frontend Engineers at Unic, have had their share in the relaunch of sbb.ch. They are talking about the Frontend-specific objectives and challenges of the Project.

Learn more

«People and their needs were at the heart of the SBB website»

sbb.ch won the Master of Swiss Web 2018. Florian Stürzinger, design pioneer at Unic, talks about the challenges of the design process for the relaunch of sbb.ch. And he explains why the focus of the design was entirely on people and their needs.

SBB: «People and their needs were at the heart of the SBB website»

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe, Constantin Ettingshausen and Philippe Surber (clockwise).

Melanie Kluhe
Philippe Surber

Contact for your Digital Solution with Unic

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks