Magazine

Mobile Tickets: Convenience for Train Attendants and Travellers

David KeuschApril 2021

Integration of Inxmail Commerce

In 2017, around one third of all SBB tickets were purchased via the mobile app or the online ticket shop. In 2021 it's two out of three. To meet the needs of mobile customers, SBB, in cooperation with us, has therefore also optimised the dispatch of travel tickets: A combination of innovative e-mail technologies and the extremely reliable Inxmail Commerce dispatch system was integrated into SBB's complex system landscape for the fully automated dispatch of tickets.

Each ticket purchase immediately and fully automatically triggers the creation and dispatch of a valid e-mail travel ticket. The embedded QR code is even available offline, making it the perfect alternative for a printed ticket. A simple scan with the recording equipment is sufficient to check the validity of the ticket. Printing out the ticket and waiting for mobile phone reception are thus completely eliminated.

It's fun to simplify and optimise complex processes with Inxmail Commerce. Together we were able to generate great added value for travellers and train attendants in a short time and on a low budget.

David Keusch
Consultant, Unic

Accessible, Clear and Responsive

An accessible, visually appealing and clear design as well as the dispatch of tickets in the respective language of the customer additionally promotes a positive customer experience. The tickets are responsively optimised for display on a wide variety of devices and take into account the accessibility standard for e-mails developed by us. In addition, the solution also optimally meets SBB's very high requirements in terms of availability and speed.

The e-mail tickets offer the train attendants and the customers a high level of convenience. Thanks to the link with Inxmail Commerce, we can use this touchpoint to increasingly provide customers with helpful services during their journey.

Ursula Stäuble
Senior Project Manager, SBB AG

Personalised Recommendations Along the Travel Route

Thanks to the flexible solution and its easy integration, it is now planned to enrich the e-mail tickets with personalised recommendations along the customer's travel route. With this stable architecture, we have laid the foundation for further innovations. We are curious to see how the e-mail tickets will develop further.

reference sbb responsive

SBB AG

A Free Ride into a Digital World

Mobile into the future. With the website relaunch in responsive design, the SBB meets the demands of modern travelers. Unic was responsible for conception, design and frontend development.

A Free Ride into a Digital World

99,99%

Service availability

Over 50 Mio.

e-mail tickets per year

Two thirds

of ticket sales via online and mobile channels

114 E-Mailings

optimised with Inxmail Commerce

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