leistungen_email_marketing_unic

Email Marketing

Targeted Customer Engagement and Retention

Are these challenges you face?

  • Are your email campaigns not reaching the expected open or click-through rates?

  • Do you struggle to segment your audiences effectively?

  • Do you want to align tools and processes with new technologies?

Poor segmentation or outdated data prevent many organisations from engaging their audiences effectively. With the right strategy and personalised messaging, email marketing helps you reach your goals and strengthen long-term customer relationships.

How Email Marketing Supports Your Business

  • Cost efficiency: Compared to channels like Google Ads or print, email marketing delivers a more substantial return on investment (ROI).

  • Personalisation and segmentation: Relevant content and precise targeting increase the impact of your campaigns.

  • Automation: Welcome flows, cart abandonment emails, or follow-ups boost your team’s efficiency.

  • Customer engagement and loyalty: Regular and personalised emails build trust and keep your audience informed.

  • Quantification and optimisation: Clear KPIs, such as open rates, clicks, and conversions, let you track and improve performance.

  • Omnichannel integration
    Email works seamlessly with other channels, supporting traffic from social media or digital campaigns.

We combine strategic consulting with technical expertise, supporting you with a modular and scalable approach. Benefit from efficient campaign automation and streamlined customer management.

The Email Marketing Process at Unic

Analysis and Goal Setting

We analyse your requirements, define clear goals (e.g. revenue growth, brand awareness), and help you choose the right platform to enable automation, personalisation, and system integration (e.g. Inxmail).

Strategic Planning

Based on recipient data, behaviour, and preferences, we develop a campaign strategy that involves segmenting audiences, defining topics, messages, and calls to action.

Template Design and Implementation

We create branded templates with dynamic content. We integrate your email marketing solution into existing systems (CRM, CMS, or other platforms) and implement workflows for automated and triggered campaigns.

Execution and Campaign Management

We roll out campaigns with comprehensive testing and quality assurance. Dispatch times are tailored to your audiences using behavioural data.

Monitoring and Analysis

We track relevant KPIs and assess campaign performance. A/B tests help refine subject lines, content, and timing to optimise results. Insights inform your evolving strategy.

Training and Support

We empower your teams to work independently with their tools and provide long-term support for further development and optimisation.

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David KeuschJanuary 2025

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Read more about how we have successfully improved online ticket sales via e-mail with SBB based on Inxmail Commerce.

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Why Unic Is Your Ideal Partner for Email Marketing

  • Proven track record: over 150 million emails per year

  • 70+ clients using our email marketing solutions

  • Customised strategies aligned with your goals and audiences

  • Seamless integration into your IT environment

  • Modular or complete end-to-end solutions

  • Focus on accessibility and performance

  • Data-driven with continuous optimisation

Different devices in the new Swisslos design

Further insights

Swisslos – Winning Email Marketing

Swisslos has been working closely with Unic for its email marketing since 2010. Over the years, Swisslos and Unic have achieved a lot together, from an initial concept to cloud migration and automation. We have always made sure that Swisslos employees could use the solution intuitively and independently.

Swisslos – Winning Email Marketing

Ready to Build Your Email Marketing Strategy?

Let’s talk about how we can help.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks

Ready to Build Your Email Marketing Strategy?

Let’s talk about how we can help.

Stefanie Berger
Stefanie Berger
Martin Eisenring
Martin Eisenring

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