Email Marketing
Email marketing enables direct, personalised communication with your customers. With targeted campaigns and automation, you increase reach, boost loyalty, and improve conversion – efficiently and measurably.
Targeted Customer Engagement and Retention
Are these challenges you face?
Are your email campaigns not reaching the expected open or click-through rates?
Do you struggle to segment your audiences effectively?
Do you want to align tools and processes with new technologies?
Poor segmentation or outdated data prevent many organisations from engaging their audiences effectively. With the right strategy and personalised messaging, email marketing helps you reach your goals and strengthen long-term customer relationships.
How Email Marketing Supports Your Business
Cost efficiency: Compared to channels like Google Ads or print, email marketing delivers a more substantial return on investment (ROI).
Personalisation and segmentation: Relevant content and precise targeting increase the impact of your campaigns.
Automation: Welcome flows, cart abandonment emails, or follow-ups boost your team’s efficiency.
Customer engagement and loyalty: Regular and personalised emails build trust and keep your audience informed.
Quantification and optimisation: Clear KPIs, such as open rates, clicks, and conversions, let you track and improve performance.
Omnichannel integration
Email works seamlessly with other channels, supporting traffic from social media or digital campaigns.
We combine strategic consulting with technical expertise, supporting you with a modular and scalable approach. Benefit from efficient campaign automation and streamlined customer management.
The Email Marketing Process at Unic
Analysis and Goal Setting
We analyse your requirements, define clear goals (e.g. revenue growth, brand awareness), and help you choose the right platform to enable automation, personalisation, and system integration (e.g. Inxmail).
Strategic Planning
Based on recipient data, behaviour, and preferences, we develop a campaign strategy that involves segmenting audiences, defining topics, messages, and calls to action.
Template Design and Implementation
We create branded templates with dynamic content. We integrate your email marketing solution into existing systems (CRM, CMS, or other platforms) and implement workflows for automated and triggered campaigns.
Execution and Campaign Management
We roll out campaigns with comprehensive testing and quality assurance. Dispatch times are tailored to your audiences using behavioural data.
Monitoring and Analysis
We track relevant KPIs and assess campaign performance. A/B tests help refine subject lines, content, and timing to optimise results. Insights inform your evolving strategy.
Training and Support
We empower your teams to work independently with their tools and provide long-term support for further development and optimisation.
Why Unic Is Your Ideal Partner for Email Marketing
Proven track record: over 150 million emails per year
70+ clients using our email marketing solutions
Customised strategies aligned with your goals and audiences
Seamless integration into your IT environment
Modular or complete end-to-end solutions
Focus on accessibility and performance
Data-driven with continuous optimisation
Ready to Build Your Email Marketing Strategy?
Let’s talk about how we can help.
Ready to Build Your Email Marketing Strategy?
Let’s talk about how we can help.
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