Digital Analytics

Data-driven Decisions for Better Digital Experiences

Does this sound familiar?

• Are you still making important decisions without reliable data?

• Do you have difficulties in assessing the success of your marketing campaigns?

• Are you unsure which content and touchpoints drive conversions?

Digital Analytics gives you the basis for informed, data-driven decisions. It shows you which content, campaigns, and touchpoints perform well – and where users are dropping off. You can allocate resources more effectively, improve the user experience throughout the customer journey, and create content that truly resonates with your target groups to increase conversion rates.

How Digital Analytics Helps Your Organisation

• Data-driven decisions: Reliable insights provide a strong foundation for strategic action.

• Effective marketing: Consistent tracking of campaigns shows what works and helps you optimise your budget.

• Better UX: Identifying pain points helps you improve key moments along the customer journey.

• Higher conversion rates: Data-driven improvements help you reach your goals more effectively.

• Transparency: Dashboards and KPIs turn complex data into clear insights.

• Personalised content: Your audiences get content tailored to their interests and needs.

With a structured approach and tailored analytics concepts, we support you in making confident, data-driven decisions. Our UX, technology, and strategy experts help unlock your digital platforms' full potential.

Confused by the terminology?

Patrick HegnauerFebruary 2018

Digital Analytics Glossary

You didn't understand a specific term? In our glossary on digital analytics you will find a quick explanation of the most important keywords.

Digital Analytics Glossary

Our Digital Analytics Process

Needs analysis & KPI definition

We review your current data strategy, clarify your business goals and define measurable KPIs.

Tool selection, implementation & testing

We recommend the right tools (e.g. Adobe Analytics, Google Analytics) and set up GDR-compliant tracking. To improve data quality, we rely on server-side tracking (SST). We test thoroughly for data reliability and train your teams to work confidently with analytics tools.

Data analysis & optimisation

We interpret your data, identify weak points and turn findings into clear recommendations.

Support & maintenance

We are here for you beyond go-live – with tailored SLAs and continuous optimisation.

Nicole BuriFebruary 2016

Digital analysis: Why more is not always better, or 3 strategies to get more out of your data

Using data-based marketing to become more customer-oriented, to organise marketing activities more purposefully: that is the vision.

Digital analysis: Why more is not always better, or 3 strategies to get more out of your data

Unic Is Your Ideal Partner for Digital Analytics

• Tailored solutions instead of standard setups

• Holistic view across business, UX, and technology

• Technical expertise: Adobe, Google, Jentis, Matomo, Tealium and more

• Seamless integration into existing architectures

• Team training and enablement

• Clear, actionable insights

• Reliable data through systematic quality assurance

CSS Insurance

One Step Ahead of the User

The new website is offering intelligent, relevant content and services. It meets users in their individual context and supports them at every stage of their journey.

One Step Ahead of the User

SWICA Krankenversicherung AG

A Tailor-made Customer Platform

SWICA is now making life easier for its customers with its new application mySWICA. The app is simple to use on any device, allowing users to manage their insurance quickly and transparently.

A Tailor-made Customer Platform

Looking to get more out of your data?

Book an appointmentprojektanfragen.ch@unic.com

Let us explore how digital analytics can help grow your business.

Looking to get more out of your data?

Book an appointmentprojektanfragen.de@unic.com

Let us explore how digital analytics can help grow your business.