Search Engine Optimisation

Strategic SEO for Better Visibility and Sustainable Success

Are these challenges you face?

  • Is your website not showing up where it should in search results?

  • Are you unsure what your target audience is searching for?

  • Not sure how to align your content with the customer journey?

With targeted SEO, you improve the discoverability of your content and services. We support you in building, refining, and scaling your SEO strategy – from keyword research and on-page optimisation to stakeholder alignment and structured data.

How SEO Supports Your Business

  • Relevance and visibility: Your content reaches people who are actively searching for what you offer.

  • Higher conversion rates: Better-qualified traffic leads to more effective outcomes.

  • Lower costs: Organic traffic reduces dependency on paid ads.

  • In-depth customer insights: Keyword and intent analysis reveal topics and questions your audience cares about.

  • Better user experience: Clear topic architecture, relevant content and clean technical implementation support intuitive navigation.

  • Stronger positioning: Backlinks, content quality, and E-E-A-T (e.g. through established authorship, unique content, and transparent sources) build your site’s authority.

  • International reach: Multilingual SEO ensures your presence in relevant markets and languages.

Whether you’re planning a thorough content revision or a relaunch, or you want to optimise during day-to-day operations — our experts support you with the right mix of content, strategy, data, and technology. Tools like Google Analytics, Sistrix or Pagerangers enable data-based decisions. We incorporate innovations such as AI-supported search or language models into our consulting services.

Matthias SchmidAugust 2021

How to Generate More Traffic With Pillar Pages – an Example

The amount of content on corporate websites is continuously growing. The market is changing, companies are launching innovations, and high-quality content is always welcome. But what are users looking for and what kind of pages can help them find it? We take a closer look at a project we conducted with a client to show how we were able to increase traffic.

How to Generate More Traffic With Pillar Pages – an Example

SEO Consulting at Unic

Analyse & assess

We review your current SEO setup, from technical performance to content structure. Keyword research, competitor benchmarking, and backlink audits create the foundation for your tailored strategy.

Define & align

Together, we set clear SEO goals and KPIs. Based on your business objectives, we define a roadmap that fits your marketing workflows and content processes.

Implement & optimise

We translate priorities into actionable recommendations, from rewriting content to aligning with developers on technical requirements. We accompany the entire process, including QA and testing.

Monitor & improve

We track your site’s performance and organic visibility using tools like Google Search Console, Sistrix, or your preferred platform. We evaluate results and refine actions accordingly.

Train & consult

We empower your team through hands-on training and ongoing guidance on relaunches, platform consolidation, UX writing with SEO impact, and overall SEO hygiene.

Further exciting insights

3D illustration of SEO tools, featuring a browser window with a search bar labeled 'SEO', a rocket launching from the top, and graphical elements such as pie charts, bar charts, and line graphs, set against a dark background with scattered dots.Photo by @growtika

Gianna CalchiniJanuary 2025

E-E-A-T optimisation: SEO guide for more visibility on Google

While the internet continues to be flooded with AI-generated content in 2025, the value of authentic content rises. Google's E-E-A-T criteria help you demonstrate quality and expertise. We explain how to improve your visibility in search results.

E-E-A-T optimisation: SEO guide for more visibility on Google
Gianna Calchini

Gianna Calchini

Andrea MaleleJanuary 2025

How ChatGPT will change web search and user behaviour

ChatGPT, Perplexity and Claude are establishing themselves as alternatives for daily searches on the web. As a result, traditional search engines are facing competition and this is having an impact on companies' marketing strategies. Here we explain why we believe search engine optimisation (SEO) is becoming even more important and what optimisation for language models and AI tools could look like for your company one day.

How ChatGPT will change web search and user behaviour
Andrea Malele

Andrea Malele

Why Unic Is Your Ideal Partner for SEO

  • Interdisciplinary team with expertise in content, technology, UX, and analytics

  • Close collaboration with the development teams

  • SEO strategy, implementation, and training from a single source

  • Practical solutions for maximum impact with minimum development effort

  • Experience with complex processes, e-commerce, and international platforms

  • Proven CMS know-how: Drupal, Contentful, Sitecore, AEM, Spryker, Typo3

  • Long-term SEO strategies for sustainable visibility

Screenshot Mobile Phone and Computer with www.redcross.ch opened

Swiss Red Cross

Relaunch with Heart

Relaunch with Heart

STC Switzerland Travel Centre AG

Making Swiss Dream Trips Simple: Switzerland Travel Centre's Website Relaunch

Drupal 10, headless architecture and comprehensive SEO optimisation: Discover how we transformed Switzerland Travel Centre's digital presence.

Making Swiss Dream Trips Simple: Switzerland Travel Centre's Website Relaunch
Screenshot Tablet with www.energieschweiz.ch opened

EnergieSchweiz, Swiss Federal Office of Energy

The Future of Energy

Incredibly short loading times and relevant content: Contentful, GatsbyJS with React and Kubernetes play seamlessly together on the headless platform we implemented.

The Future of Energy
Screenshot Mobile Phone and Computer with wwwmyswitzerland.com opened

Switzerland Tourism

In Love With Switzerland

For MySwitzerland.com we are responsible for the technical conception and architecture, the complex backend development and integration of the existing surrounding systems as well as the operation and georedundant hosting of the infrastructure. We won a Sitecore Experience Award 2020 for the project!

In Love With Switzerland

Would you like to improve the visibility of your digital platforms?

Let's discuss how SEO can support your goals.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks

Would you like to improve the visibility of your digital platforms?

Let's discuss how SEO can support your goals.

Melanie Klühe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin

Further Services for Digital Marketing

Digital Analytics

Digital Analytics helps you understand how your digital channels are used. With real-time insights, journey analysis and performance data, you can steer your strategy, optimise your content, and improve the user experience.

Digital Analytics:Digital Analytics

Email Marketing

Email marketing enables direct, personalised communication with your customers. With targeted campaigns and automation, you increase reach, boost loyalty, and improve conversion – efficiently and measurably.

Email Marketing:Email Marketing