Does AI work for you?
Many companies invest in AI – and yet achieve hardly any measurable impact. The AI Impact Study by Unic and the Zurich University of Applied Sciences in Business examines precisely this gap: systematically, scientifically, and practically.
A initiative by Unic and the Zurich University of Applied Sciences in Business (HWZ)
200+
Qualified companies from D-A-CH in the benchmark
10 min.
Effort for your participation – personalized evaluation included
The Study
Artificial intelligence rarely fails because of the technology itself – but because of what's missing around it.
It fails due to lacking structures, unclear data foundations, and insufficient alignment with the customer experience.
The AI Impact Study by Unic and HWZ investigates these causes systematically. It identifies the concrete factors that generate AI impact within companies – and those that prevent it. The study combines scientific methodology with practical relevance.
The goal is a DACH-wide benchmark on the impact of AI, involving more than 200 qualified companies from Germany, Austria, and Switzerland. As a participant, you will receive the results before they are published.
Participate in the studyAreas of investigation
Structural causes
Lack of organizational anchoring and unclear responsibilities prevent AI impact – regardless of the technology used.
Data Quality & Governance
Without reliable, accessible data foundations, AI potential remains untapped. The study makes it measurable where DACH companies stand.
Customer Experience as a Guiding Principle
AI works when it is consistently aligned with the customer experience – not with internal optimization goals.
Scientific Methodology
Developed with HWZ: Sound study design, validated questionnaire, reproducible results.
The results: No grade, orientation.
Individual Evaluation
Each participating organization receives an individual evaluation – tailored to your responses and your context.
Where is AI already making an impact for you and why?
Compressed insights at leadership level – for use in strategy and board discussions.
Where do structural patterns block scaling?
Honest look at the hurdles in your organization – from data silos to role definitions and decision-making processes. To make it clear where tools alone won't get you far.
Which levers work short-term - beyond new tools?
Concrete recommendations for action that you can tackle without a new budget or tech stack – focused on architecture, processes, and leadership.
The Study: Why isn't AI working for you the way it should?
Participate in the AI Impact Study and be the first to receive the study results.
✔️Free of charge
✔️10 minutes
✔️Personalized evaluation
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