Betty Bossi and Switzerland Travel Centre are both nominated for the title "Master of Swiss Web 2026." And these are not the only Unic projects that could shine on April 16 in Dübendorf: ETH Zurich and Jungfrau Railways are also on the shortlist. Unic is already a five-time Master winner at the BOSW - and we are familiar with double nominations.
In Brief
The Betty Bossi and Switzerland Travel Centre projects are both nominated for the Master of Swiss Web 2026 – out of 317 submissions.
A total of four Unic projects are on the shortlist: Betty Bossi, Switzerland Travel Centre, ETH Zurich, and Jungfraubahnen.
Betty Bossi: In 19 sprints, Unic combined three separate systems into a seamless customer experience for 2.1 million monthly users.
Switzerland Travel Centre: Headless architecture and seamless booking integration create a compelling alternative to global travel platforms.
Public voting for the Master begins on March 17 – Vote via the Netzticker newsletter (registration by March 16).
Double nomination – almost a habit for Unic
For 26 years, Best of Swiss Web has been recognizing the best digital projects in Switzerland. The Master candidates are of particular importance: out of 317 submissions, the expert jury selects only ten projects for the Master round. Two of them come from Unic.
This is not new for Unic. We have won the Master title at BOSW five times so far – more than any other Swiss agency. And we're familiar with double nominations: in 2021, Zurich Airport and CSS Insurance were simultaneously in the Master round; CSS won. In November 2025, at the sister competition Best of Swiss Apps, the 20 Minutes App and the Nordic Challenge "Everyone Runs Long" from Graubünden Tourism both won Gold. Now the pattern repeats itself at BOSW 2026 with Betty Bossi and Switzerland Travel Centre.
Betty Bossi: Three worlds become one
2.1 million people visit bettybossi.ch every month. That's an impressive reach, but it alone is not enough. When Unic started the project in 2022, the starting point was clear: recipes, e-commerce, and magazine functioned as three isolated islands. A user found the perfect spätzli recipe, but neither the matching spätzli maker from the shop nor complementary cooking tips from the magazine appeared. The path from inspiration to action was left to her.
In 19 sprints following the human-centered design process, Unic developed a new architecture together with Betty Bossi: Contentful as an intelligent connection layer over the existing backend systems. Recipe management, PIM, and ERP remained in place, but users experience a completely new interface. 25,000 pages are delivered via a CDN using Next.js as a static site generator. The Algolia search shows recipes, products, and magazine articles in a single results view. And content editors now work in a single system following the Atomic Content Model.
The jury's verdict: "A convincing combination of inspiring content and functional commerce. The visitor and success metrics also confirm the approach – a successful step towards a consistently interlocked content and commerce strategy."
Switzerland Travel Centre: Booking platform against the global giants
Switzerland Travel Centre, or STC for short, is the official and largest provider of Swiss travel. The competition is not just any provider: it's the large global booking platforms with millions of offers, sophisticated algorithm marketing, and huge advertising budgets. In this environment, STC can't win with more, only with better.
The relaunch, which went live in March 2025, focuses on exactly this approach. Technically, a headless stack is at the center: Drupal 10 as CMS, Nuxt as frontend, Nezasa as booking tool, Cloudflare as CDN. Content-wise, curation is at the forefront: carefully selected "Once in a Lifetime" experiences, imagery that inspires a desire for Switzerland, and a booking process that can be completed in just a few steps. The related platforms swisshotels.com and swissrailways.com are seamlessly integrated.
The jury's verdict: "Intelligent process automation increases efficiency and trust. The result is strongly growing booking numbers, higher revenues, and a significantly increased basket value – a convincing alternative to global travel platforms."
ETH Zurich and Jungfraubahnen also on the shortlist
The double Master nomination would be a strong result on its own. But Unic has even more on the shortlist in 2026: ETH Zurich and Jungfraubahnen.
The collaboration with ETH Zurich has been ongoing since 2018 and shows what continuous development means. 2,500 authors manage over 700 websites. Unic has developed a design system that combines consistency and editorial freedom: a unified grid, a structured color concept, a new navigation, and an Algolia-based search with auto-suggest for people, events, and content. All without a big-bang relaunch in continuous releases following a Scrum-based process.
The project for Jungfraubahnen focused on a completely different challenge: employer branding. Under the title "Eiger, Mönch & YOU," a recruiting platform was created that gives applicants an authentic insight into the daily work life at the mountain railway company: discover work locations, hear real employee testimonials, find suitable positions. The concept focuses on experiential quality rather than job listings: those who visit the platform should feel what it's like to work on the Jungfraujoch, not just read about it.
What these four projects have in common
Betty Bossi, Switzerland Travel Centre, ETH Zurich, Jungfraubahnen – four industries, four starting situations, four different challenges. What they have in common: In none of these projects was the question "Which technology do we use?" the starting point. The starting point was always the question of how people should experience a digital interaction – and what is necessary to make this experience coherent, fast, and trustworthy.
This is not a given. It's an approach that Unic has developed over years and is reflected in this year's jury verdicts.
Vote now – register by March 16
The title "Master of Swiss Web 2026" goes to the project with the highest total score from expert jury evaluation, public voting, and live voting at the Award Night. The award ceremony will take place on April 16, 2026, at "The Hall" in Dübendorf.
The Netzticker public voting starts on March 17. Those who want to vote must register for the newsletter by March 16: www.netzwoche.ch/newsletteranmeldung
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